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About the Role

Workwize is seeking a Head of Marketing to transform initial successes into an integrated, predictable growth machine. This leader will own the entire marketing function strategy, team, and execution across demand generation, product marketing, and brand, aiming to significantly increase demand generation, ensure predictable month-over-month growth, and establish product marketing and brand as key drivers of new logo growth and customer expansion. The goal is to make inbound the dominant driver of new-logo revenue by 2027.

Responsibilities

Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand.
Design the target marketing structure with clear ownership across all three pillars and place the right people in the right seats.
Define and prioritize the three highest-leverage marketing initiatives, sequencing them for rapid execution and immediate wins.
Build a trustworthy demand generation growth model with clear channel potential, leading indicators, and attribution.
Explain monthly performance metrics with supporting evidence.
Run product marketing to enable Sales and CSM teams, drive feature adoption, and support the funnel with effective positioning and messaging.
Ensure brand messaging consistently reinforces the category position to enhance demand generation conversion.
Keep Sales, Product, and leadership informed of all changes.
Lead through strong pillar leads and personally manage any pillar without a lead.
Establish a clear path to 3x demand generation within 12 months and position inbound to drive the majority of new-logo revenue by 2027.
Collaborate with Sales and Product teams to ensure inbound leads convert to pipeline.
Communicate plans, numbers, and changes clearly and proactively to Sales, Product, and leadership.

Requirements

Proven experience leading marketing through a scale-up phase to €50M+ ARR, building the function from the ground up.
Deep expertise in demand generation, including building channel mix, attribution, and growth models at scale.
Fluency in product marketing and brand, with experience hiring and leading these functions.
Ability to create cohesion within a team, turning individual players into a connected unit with shared goals.
Skill in assessing talent, designing organizations around strengths, and making evidence-based decisions on team development.
Proven ability to make growth predictable through robust attribution and reporting.
Data-driven decision-making, changing direction based on performance metrics.
Ownership of demand generation targets as a personal revenue commitment.
Ability to implement quick wins rapidly while developing long-term strategy.
Experience leading through pillar leads and executing directly when necessary.
Clear and proactive communication skills.
Experience working collaboratively with Sales and Product teams.

Skills

Demand Generation
Product Marketing
Brand Marketing
Team Leadership
Organizational Design
Talent Assessment
Performance Metrics Analysis
Attribution Modeling
Growth Modeling
Strategic Planning
Execution
Communication
Collaboration

Location

Remote
Hybrid

Work Type

Full-time
Hybrid

Experience Level

Head of Marketing
Senior Leadership

Salary/Compensations

$180—$260 USD

Benefits

Flexible hybrid work environment
Top-notch tools and equipment provided
Vibrant, entrepreneurial culture with opportunities for growth
Off-sites and multi-yearly team bonding events
Team lunches and surprise events
Pension scheme
Classpass corporate membership
Base + Bonus + Equity package

About the Company

Workwize provides an automated SaaS platform that simplifies IT equipment deployment, management, and retrieval for remote and global teams in over 100 countries.
The platform manages 50,000 users and 120,000 devices, addressing challenges like laptop deliveries, returns, and equipment tracking.
Workwize aims to help IT teams focus on strategic initiatives by reducing manual hassles.
The company is recognized by LinkedIn as one of the Top 10 Startups for 2025 in the Netherlands.
Workwize fosters a rapid-growing, ambitious team with diverse backgrounds, including entrepreneurs, operational specialists, developers, and sales professionals.
The company culture emphasizes making an impact, employee challenge, and ease, seeking original ideas to reach more consumers and create customer value.