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About the Role

Go! Retail Group is seeking a Retail Sales Trainer to build the selling culture by creating and driving a consistent selling model, partnering with Merchandising on product knowledge training, and bringing brand experiences to life through in-store events. This role owns the Voice of the Customer (VOC) program and uses feedback and field observation to improve sales and service. The trainer will also build and deliver training and onboarding programs for store team members.

Responsibilities

Creates, builds, and continuously refines Go! Retail Group's core selling model.
Drives adoption of the selling model in the field through training, certification, and ongoing reinforcement.
Partners with Regional Directors and store leadership to reinforce selling behaviors and coach through field visits.
Uses sales results and field observation to identify where the selling model isn't landing, and adjusts training and messaging accordingly.
Partners with Merchandising to design and deliver product knowledge training tied to new launches, seasonal assortments, and key categories.
Translates merchandising priorities and product stories into training content that helps Team members sell with confidence and accuracy.
Supports the planning and execution of in-store events, activations, and experiences that bring products and brand moments to life for customers.
Evaluates the impact of product knowledge training and events on sell-through and customer engagement, adjusting approach as needed.
Owns the Voice of the Customer (VOC) program, including how customer feedback is captured, measured, and reported across stores.
Analyzes VOC data to identify trends, root causes, and opportunities, and translates findings into training content or process recommendations.
Reports VOC results and insights to leadership on a regular cadence, tying customer feedback back to selling behaviors and store execution.
Partners with Store Operations and Regional Directors to close the loop on customer feedback at the store level.
Designs and builds a comprehensive training and onboarding program for new store Team members, including store manager onboarding.
Delivers training directly — in stores, virtually, and in group settings — including hands-on training visits to support new store openings and major rollouts.
Builds and maintains a library of training materials, guides, job aids, and e-learning content that store leaders can use to train their own Teams.
Evaluates the effectiveness of training programs through observation, feedback, and performance data, and continuously improves content and delivery.
Performs other duties as required and/or assigned.

Requirements

3–5+ years of experience in retail sales training, learning and development, or field training, ideally within a multi-unit retail environment.
Demonstrated experience designing and rolling out a selling model, sales methodology, or comparable training framework.
Experience building onboarding or new-hire training programs from the ground up.
Strong facilitation and presentation skills; comfortable leading in-person training with store Teams of varying experience levels.
Experience partnering with Merchandising, Marketing, or Product teams to translate priorities into training content.
Comfortable analyzing customer feedback/VOC data and translating it into practical recommendations.
Strong written communication skills, with the ability to create clear, engaging training materials.
Proficient in Microsoft Excel, PowerPoint, Word, Outlook, and Teams; experience with e-learning or LMS platforms is a plus.
Positive, energetic presence with the ability to build credibility and rapport with store Teams and Operators.
Willingness to travel extensively for store visits, training delivery, and new store openings, approximately 50% of the time.

Skills

Retail sales training
Learning and development
Field training
Selling model design
Sales methodology
Training framework development
Onboarding program creation
Facilitation
Presentation
Merchandising partnership
Customer feedback analysis
Written communication
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Microsoft Outlook
Microsoft Teams
E-learning platforms
LMS platforms

Location

Austin, Texas

Work Type

Full-time
Travel required

Experience Level

3-5+ years

Education Level

Bachelor's degree in Business, Education, Communications, or a related field preferred, or equivalent experience.

Benefits

Medical
Dental
Vision
Life Insurance
Short-Term Disability
Long-Term Disability
Employee Assistance Program (EAP)
Bonus opportunities
Strong 401(k) match
Generous PTO program
Birthday Day Off
Paid Maternity Leave

About the Company

Go! Retail Group, based in Austin, Texas, is a national specialty retailer and the parent company of several iconic retail brands, including Go! Toys, Toys“R”Us, Babies“R”Us, Disney Store Limited -Time Shops, Attic Salt, Wonder World, Calendars.com, LANG and other global brands.
We are the world’s largest operator of holiday pop-up stores, operating hundreds of locations in malls, outlets, shopping centers, and lifestyle centers across the United States.

Equal Opportunity

Go! Calendar Holdings, LLC is an equal opportunity employer and does not discriminate against individuals on the basis of race, gender, age, national origin, religion, marital status, veteran status, or sexual orientation.