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About the Role

As a senior member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Grocery Customers. This influential role requires the ability to build relationships across the business and form strategic relationships with key grocery customers.

Responsibilities

• Translate the brand proposition into customer marketing activations that grow the P&L for Brown-Forman and the customer.
• Manage A&P and retail media budgets across customer marketing activations, ensuring resources are allocated against key brands and business growth drivers.
• Evaluate activations to ensure that they deliver against agreed KPIs, critical success factors and ROI.
• Apply customer-specific learnings and insights into the annual planning cycle.
• Develop key customer relationships with customer buying, category and marketing teams.
• Ensure a deep level of customer and shopper understanding to inform customers plans.
• Partner with Brand Marketing to ensure the timely delivery of brand and customer executables.
• Liaise with Account Managers on the execution of activation plans with an omni-channel approach.
• Work with the Sales and the Category teams to evaluate activations and make recommendations for any changes.
• Deliver the customer plans on time and on budget.
• Support the Off Trade Channel Customer Marketing Controller in the development of the Grocery Customer Marketing strategy.
• Support the annual activation agenda for the Off Trade channel, aligning with business goals.
• Understand the consumer and brand proposition for each brand in the portfolio.
• Challenge agency partners to continue to deliver best in class customer activations.
• Actively and regularly visit the trade to gain an in-depth understanding of operational challenges.
• Be a champion for the Off Trade and for Customer Marketing.
• Provide support to the Off Trade Channel Customer Marketing Controller.
• Act as a role model of Brown-Forman values, lead a diverse and inclusive culture.

Requirements

• Qualified in shopper / trade marketing, with prior relevant experience in FMCG / Spirits.
• Customer understanding and insight; must have developed JBPs and JMPs and bespoke activations within a Customer Marketing role.
• Demonstrable experience of working with customer media agencies to create impactful omnichannel shopper campaigns.
• Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
• Strong project and budget management.
• Excellent attention to detail and organisation skills.
• Good commercial acumen.
• Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.
• Fluent English, both spoken and written.
• Strong proactive drive to deliver results.
• Excellence in communication and influencing skills.
• Bold, enterprise-wide thinking, and partnering with people.
• Self-starter, with proven ability to identify issues and projects, plan and prioritise.
• Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.
• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships.
• Adaptable, flexible and resilient.

Skills

• Customer Marketing
• Brand Activation
• Budget Management
• Project Management
• Interpersonal Skills
• Commercial Acumen
• Analytical Skills
• Conceptual Skills
• Communication Skills
• Influencing Skills
• Teamwork
• Persuasiveness
• Conflict Management

Location

• Fitzrovia, London

Work Type

• Hybrid
• Full-time

Experience Level

• Senior
• Leader

Education Level

• Qualified in shopper / trade marketing

Benefits

• Equitable pay structures for individual and company performance
• Premium employee experience
• Range of premium benefits

About the Company

• Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.”
• Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft.
• With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries.
• Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

Equal Opportunity

• Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment.
• It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
• Accommodations available upon request including an Interpreter.