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About the Role

The DTC & Growth team at ESPN focuses on direct-to-consumer business, bridging sports fandom and growth across the customer journey. This role supports the Lifecycle Marketing & CRM team, executing customer marketing campaigns across the subscriber lifecycle, including onboarding, engagement, and retention. The Coordinator will manage campaign development, audience targeting, testing, deployment, and performance tracking in partnership with various teams to deliver a seamless customer experience.

Responsibilities

• Manage end-to-end deployment of CRM campaigns across email, push, and in-app messaging channels.
• Partner closely with ESPN's Marketing Operations team to ensure accurate audience targeting, campaign setup, QA, scheduling, and execution.
• Coordinate cross-functional stakeholders to manage campaign intake, timelines, creative assets, approvals, and launch readiness.
• Verify all campaigns are launched on time and that messaging, targeting, links, and creative assets meet quality standards.
• Serve as a key point of contact for Brand Marketing, Product Marketing, Media, Programming, and other business stakeholders on CRM capabilities, campaign planning, prioritization, and scheduling.
• Support the execution of lifecycle marketing programs across onboarding, engagement, and retention.
• Monitor campaign performance and analyze results to identify insights, optimization opportunities, and best practices.
• Develop recurring reports, presentations, and executive summaries that communicate campaign performance, testing results, and business impact.
• Assist in the development and management of CRM testing roadmaps, including audience segmentation, messaging, creative, and channel strategy.
• Collaborate with Analytics, Product, Operations, and Marketing teams to improve customer experiences and drive subscriber growth, engagement, retention, and lifetime value.

Requirements

• Minimum 3 months’ experience in CRM/digital, marketing, or related field.
• Hands on program execution and management in a dynamic environment.
• Collaborative mentality with multiple stakeholders and teams.
• Proven track record of delivering on time.
• Communicating with excellence and being highly responsive.
• Is a self-starter with great passion for delivering excellent customer experiences.
• Maintains high attention to detail.
• Resourceful, open-minded, can-do positive attitude who is inspired by challenges.
• Understanding of sports media landscape and how seasonal sports moments influences DTC subscriber acquisition, engagement, and retention.
• Experience managing complex projects with multiple teams and components.

Location

• New York, NY, USA

Work Type

• Full time

Education Level

• High school diploma or equivalent
• Bachelor’s degree in marketing or related field preferred

Salary/Compensations

• $56,600.00 to $75,900.00 per year

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About the Company

• ESPN Creative Studio and Marketing
• Marketing & Consumer Engagement
• Customer Relationship Management - Sports