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About the Role

This role is responsible for leading, managing, and delivering consumer insight projects across The Walt Disney Company (TWDC) EMEA & UK. It supports the Brand & Franchise Marketing function in developing audience-led strategies and shaping One Disney brand and franchise strategies. The role requires a strategic mindset to help Enterprise marketing teams drive sustainable audience growth and deepen fan engagement, with EMEA responsibilities including awareness of regional activity, consultation with local and global teams, and driving best practice. The role will optimize multiple sources of TWDC audience, brand, and franchise data, providing an EMEA perspective and utilizing outputs from globally led studies and cross-line of business sources.

Responsibilities

Delivery of actionable & strategic insights to inform and support strategic planning.
Draw insightful conclusions from large volumes of content, identifying trends and patterns.
Lead the day-to-day management of complex multi-market quantitative tracking and ad-hoc studies.
Manage quality and effectiveness across all stages of quantitative research.
Identify knowledge gaps and recommend research initiatives to meet business needs.
Build deep knowledge and expertise of priority audiences, particularly Gen Alpha.
Utilize proprietary and external research sources to create narrative-led, visual PowerPoint decks.
Inform holistic audience plans across platforms, content, and partnerships.
Share responsibility for commercial and ad-hoc insight requests across the business.
Provide compelling arguments and proof points to support partner relationships.
Partner closely with the broader enterprise-wide marketing team and global Brand Insights & Analytics team.
Disseminate insights and strategic recommendations across the business.
Meet weekly with US-based Global Brand Insights & Analytics team.
Nurture and develop junior talent within the team.
Stay updated on industry trends and emerging approaches in research.
Support the Senior Manager on ad-hoc strategic projects.

Requirements

Proven experience using analytical and market research techniques.
Strong expertise in quantitative tracking, including preparation and management of complex multi-market tracking and ad-hoc studies.
Ensure quality and effectiveness across all stages of research, from questionnaire design to presentation writing.
Ability to translate data into clear, actionable recommendations utilizing multiple data sources.
Excellent numerical, analytical, and research capability with outstanding attention to detail.
Strong PowerPoint and Excel proficiency.
Excellent written and oral communication skills.
Strong project management experience and ability to manage a large workload with effective time and workload management.
Ability to manage and motivate junior team members to deliver consistent high-quality work.
Confidence in presenting strategic, insight-led narratives to senior stakeholders.
Excellent stakeholder management skills across multiple functions, peers, senior management, and third-party providers.

Skills

Quantitative tracking
Survey design
Data analysis
Presentation writing
Audience expertise
PowerPoint
Excel
Project management
Team coaching
Stakeholder management
Survey Reporter
SPSS
GWI
TGI
Q
Qualtrics

Location

London, United Kingdom

Work Type

Fixed Term Contract - 12 Months
Full time
Hybrid (4 days in office, 1 day WFH)

Experience Level

Manager

Benefits

25 days annual leave
Private medical insurance & dental care
Free Park Entry for family and friends
Discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups (WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED, TRUST)

About the Company

The Walt Disney Company (TWDC) is a global leader in entertainment and media.
The team is grounded in Disney values: Integrity, Inclusion, Creativity, Collaboration, and Community.

Equal Opportunity

The Walt Disney Company is an Equal Opportunity Employer.
We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.
Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.