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About the Role
Global Payments is seeking a Sr. Product Marketing Manager, eCommerce - UK&I to join their product and marketing team. This role will shape the future of global commerce by developing product positioning, leading product launches, defining go-to-market strategies, and enabling sales teams.
Responsibilities
- Develop clear ideal customer profiles (ICPs) and differentiated positioning informed by thorough knowledge of the audience, competition, and industry.
- Effectively communicate the value of the product targeted for specific audiences.
- Orchestrate and lead product launches from crafting messaging, content, and initiatives to tracking progress and measuring success.
- Lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement.
- Partner with Product and Revenue Marketing teams to develop and execute cross-sell strategies to existing customers and integrate them into the buyer journey for net new customers.
- Create sales enablement materials including sales collaterals, demos, and sales tools to effectively communicate product capabilities and benefits.
- Support the buyer's journey for inside and channel sales teams.
- Support campaign initiatives attracting new customers and cross-selling to existing customers.
- Act as the internal voice of the customer to enable internal teams.
Requirements
- Bachelor's Degree in Marketing or equivalent field from an accredited university, or relevant experience in lieu of a degree.
- Typically a minimum of 8-12+ years of experience in product marketing and/or product management in a B2B environment, particularly selling to eCommerce businesses.
- Experience within a card issuing, issuing processor, or related payments industry or in a similar FinTech industry is preferred.
- Demonstrated success in launching and driving adoption of new products in a B2B environment.
Skills
- Product positioning and messaging
- Product launches
- Go-to-market strategy
- Cross-sell strategy
- Sales enablement
- Marketing campaigns
- Voice of the customer
- Broad yet in-depth expertise and unique knowledge
- Ownership of a function, major account, or matrix management responsibilities
- Ability to lead matrix teams on complex projects
Location
- UK&I
Work Type
- Full-time
Experience Level
- 8-12+ years
Education Level
- Bachelor's Degree in Marketing or equivalent
- MBA or Master's Degree in Marketing or equivalent is a bonus
About the Company
- Global Payments makes it possible for millions of people to move money between buyers and sellers using payments solutions for credit, debit, prepaid, and merchant services.
- The worldwide team helps over 3 million companies, more than 1,300 financial institutions, and over 600 million cardholders grow with confidence and achieve amazing results.
- The company is driven by a passion for success and delivers best-in-class payment technology and software solutions.
- Global Payments and Worldpay recently joined forces.
- Global Payments (NYSE: GPN) empowers simple, fast, secure payments for everyone.
- The company has built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world.
- The team consists of 27,000 experts.
- Headquartered in Atlanta, Georgia, Global Payments is a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific, and Latin America.
Equal Opportunity
- Global Payments Inc. is an equal opportunity employer.
- Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
- Applicants requiring reasonable accommodation to the application and/or interview process should notify jobs@globalpayments.com.