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About the Role

Rakuten International is seeking a B2B Marketing Manager to drive pipeline growth for advertising and affiliate marketing solutions. This role involves owning integrated demand generation programs, collaborating with Sales and Product teams, and optimizing performance through data analysis. The ideal candidate will have hands-on experience with HubSpot, Salesforce, and Seismic, along with a solid understanding of how retailers evaluate advertising, performance marketing, and affiliate offerings.

Responsibilities

Plan and execute integrated B2B campaigns to generate and accelerate pipeline, including email nurtures, paid media, webinars/events, partner marketing, and ABM.
Own marketing funnel performance from lead capture through MQL/SQL and opportunity influence, optimizing conversion across lifecycle stages.
Manage marketing operations workflows (segmentation, nurture, lead scoring, automation) and ensure alignment with SFDC for routing, attribution, and reporting.
Partner with Sales Enablement by creating and maintaining sales-ready materials in Seismic and supporting sales plays.
Develop positioning and messaging tailored to retailer personas and buying committees.
Support go-to-market efforts for new product features, partner launches, and retailer-focused solutions, coordinating cross-functionally.
Build and manage retailer-focused content to support acquisition and expansion.
Track, analyze, and report results using dashboards and campaign analytics, sharing insights and recommendations with leadership.
Manage budget and vendor relationships to deliver on KPIs.

Requirements

Experience marketing to retailers (enterprise or multi-location brands) and familiarity with retailer KPIs (ROAS, incremental revenue, CAC/LTV, basket size, loyalty, omnichannel).
Experience with partner/affiliate ecosystems, publisher networks, or retail media (or adjacent ad platforms).
Experience running ABM programs and/or verticalized campaigns by retail segment.
Comfort with reporting concepts such as multi-touch attribution, cohort performance, and funnel velocity.
Strong understanding of B2B buying journeys and multi-stakeholder sales cycles (mid-market/enterprise a plus).
Excellent cross-functional communication, project management, and execution skills.

Skills

HubSpot
Salesforce
Seismic

Location

San Mateo, California

Work Type

Full-time

Experience Level

4+ years of B2B marketing experience (demand gen, growth, or integrated marketing), preferably in advertising services, affiliate marketing, performance marketing, MarTech, or retail tech.
Demonstrated success driving measurable pipeline impact (lead volume, conversion rates, influenced revenue, CAC/ROAS).

Salary/Compensations

USD $78,651.00 - $135,216.00 annually

Benefits

Discretionary bonus
Health insurance
Vision insurance
Dental insurance
401k matching
PTO
Volunteer Time Off (VTO)

About the Company

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society.
Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment.
Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands.
Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants.
Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members.
The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks.

Equal Opportunity

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.
Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.