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About the Role

The Product Marketing Manager is responsible for supporting Rakuten’s B2B Marketing and Sales Enablement team across all stages of the B2B customer journey and product lifecycle. This role will focus on driving demand and adoption of Rakuten’s B2B performance offering, creating breakthrough marketing ideas that inspire audiences, encourage product adoption and engagement, and build long-term customer value.

Responsibilities

Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
Inform messaging priorities with assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
Develop and partner with Sales Enablement to educate internal teams on B2B products, value propositions, and compelling messaging.
Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits.
Partner closely with Commercialization Strategy on analytics, research, and insights to influence product roadmap and drive pricing and packaging.
Build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
Become an expert on the market, competitive landscape, and buyer needs and behaviors.
Conceptualize, write copy and provide art direction for educational and value-based product content.
Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes.
Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions.

Requirements

Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions.
Strong communication, writing and interpersonal skills with previous experience working cross-functionally.
Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.).
Success working with customers to generate case studies, referrals, testimonials, and other customer references.
Transforms data into actionable insights to inform B2B messaging and GTM strategies.
Exemplary critical thinking, analytical and problem-solving skills.
Proven ability to pivot with changing requirements and priorities.
Highly organized and detail-oriented with a strong command of project management.
Solid experience in delivering presentations, webinars, and product enablement.
Demonstrable impact working both independently and as part of a team in a fast-paced global matrix environment.
Experience with WordPress or other HTML and Content Management Systems.
Experience with Tableau.
4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion.

Skills

Communication
Writing
Interpersonal skills
Content creation
Critical thinking
Analytical skills
Problem-solving
Project management
Presentation skills
Webinar delivery
Product enablement
WordPress
HTML
Content Management Systems
Tableau

Location

San Mateo, California

Work Type

Full-time

Experience Level

4+ years

Salary/Compensations

USD $78,651.00 - $135,216.00 annually

Benefits

Discretionary bonus
Health insurance
Vision insurance
Dental insurance
401k matching
PTO
Volunteer Time Off (VTO)

About the Company

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society.
Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment.
Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands.
Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants.
Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members.
The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks.

Equal Opportunity

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.
Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.