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About the Role

As a Digital Marketing Manager, you will promote Carolina Handling, owning the website as a primary function. This position offers significant opportunities to impact the organization’s brand and community presence. You will take full ownership of the company website, lead digital demand capture efforts, provide project management and strategic digital marketing support, and assist with marketing operations. You will work independently on special projects according to agreed timelines and special requests. This role may have direct reports.

Responsibilities

Own CarolinaHandling.com as a strategic business asset responsible for customer experience, lead generation, search visibility, and digital performance.
Develop and execute the website roadmap, prioritizing enhancements that improve user experience, engagement, conversion rates, and business outcomes.
Manage website content governance, ensuring content remains accurate, optimized, on-brand, and aligned with business objectives.
Partner with internal stakeholders and external development partners to implement website improvements, functionality enhancements, and new digital experiences.
Monitor website health, accessibility, technical performance, and SEO best practices.
Develop and execute strategies to increase organic traffic, improve search visibility, and generate qualified inbound demand.
Serve as the subject matter expert for SEO, AEO, GEO, and emerging search technologies.
Conduct keyword research, content optimization, technical SEO analysis, and competitive benchmarking.
Collaborate with content creators and subject matter experts to develop search-focused content that supports customer needs and business objectives.
Continuously identify opportunities to expand Carolina Handling's digital footprint and authority across search and AI-driven discovery platforms.
Lead website and landing page optimization efforts designed to improve visitor engagement and conversion rates.
Design, build, and optimize landing pages supporting campaigns, product launches, events, and lead generation initiatives.
Conduct A/B testing and user behavior analysis to identify opportunities for conversion improvement.
Partner with the Performance Marketing team to maximize paid campaign effectiveness through optimized digital experiences and conversion paths.
Own HubSpot administration, governance, and optimization.
Build and manage email marketing campaigns, nurture programs, lifecycle workflows, and audience segmentation strategies.
Develop lead nurturing programs that accelerate prospect engagement and improve lead-to-opportunity conversion.
Ensure seamless integration between website forms, CRM systems, marketing automation platforms, and sales processes.
Maintain lead scoring models and lifecycle stages in partnership with Sales leadership.
Establish and maintain reporting frameworks that measure website performance, lead generation, campaign effectiveness, and pipeline contribution.
Analyze website, campaign, and customer journey performance using HubSpot, Google Analytics, Search Console, and other marketing technologies.
Translate complex performance data into actionable recommendations and executive-level insights.
Monitor industry trends, competitor activity, and emerging technologies to identify opportunities for continuous improvement.
Serve as a trusted partner to Sales, Recruiting, Product Management, Communications, and Executive Leadership teams.
Collaborate with internal stakeholders to align digital initiatives with business priorities and revenue goals.
Manage relationships with external agencies, website development partners, and technology vendors.
Champion a culture of experimentation, continuous learning, and data-driven decision making across the marketing organization.
Drive conversion rate optimization (CRO) by designing effective landing pages, testing calls to action, and collaborating with external partners to maximize the impact of paid media and demand capture campaigns.
Monitor digital marketing trends and competitor initiatives, applying insights to continuously improve the organization’s digital presence, demand capture strategy, and overall marketing effectiveness.

Requirements

All potential hires are subject to pre-employment checks which include but are not limited to background checks, drug screenings, and motor vehicle record checks.
5-7 years’ experience in digital marketing, including developing, implementing, and managing campaigns that promote the organization’s products and services; candidates from small to medium-sized organizations with broad, cross-functional responsibilities are strongly preferred.
Proficient in CMS platforms (Sitecore, WordPress, or Umbraco preferred; adaptability to new systems valued), HubSpot CRM (preferred) or comparable CRM platforms such as Salesforce, Google Analytics, SEO tools, and other digital marketing platforms.
Capability to manage small to complex projects from beginning to end, successfully balance multiple projects, and ensure timely and successful project completion.
Understanding of digital messaging creation, storytelling, and brand development.
Competent in communicating and building relationships throughout the organization, strong verbal and written communication skills.
Comfortable working with a team approach - work with others in pursuing common goals, open to cross-training and learning all facets of our Marketing department.
Adept with assimilating and disseminating information in a professional manner.
Demonstrate analytical and problem-solving skills.
Proficient in Microsoft Office products including MS Project, Word, Excel, PowerPoint and Outlook.
Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Carolina Handling we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply.

Skills

Digital Marketing
Website Strategy
Website Ownership
Customer Experience
Lead Generation
Search Visibility
Digital Performance
Website Roadmap Development
User Experience Enhancement
Engagement Improvement
Conversion Rate Optimization
Content Governance
SEO
AEO
GEO
Keyword Research
Content Optimization
Technical SEO Analysis
Competitive Benchmarking
Landing Page Optimization
A/B Testing
User Behavior Analysis
Marketing Automation
Email Marketing
HubSpot Administration
CRM
Salesforce
Google Analytics
Search Console
Reporting Frameworks
Data Analysis
Project Management
Cross-Functional Collaboration
Vendor Management
Data-Driven Decision Making
Microsoft Office Suite
MS Project
MS Word
MS Excel
MS PowerPoint
MS Outlook

Location

Office Environment

Work Type

Sedentary work
Hybrid

Experience Level

5-7 years

Education Level

Bachelor’s degree in marketing, business, communications or similar required

Benefits

Medical, Dental and Vision Insurance
Prescription Drug Plan
Company-paid Disability, Life and AD&D Insurance
401(k) plan with company match and profit sharing
Flexible Spending Accounts
Health Savings Account
Dependent Care Account
Critical Illness Insurance
Legal Services
Identity Theft Protection
Pet Insurance
Paid Time Off
Employee Assistance Program
Tuition Reimbursement
Milestone & Anniversary Gifts
Philanthropy/ Corporate Contributions
Associate Giving Fund
Discount Programs
Laptop
Dual monitors
Docking station
Wireless keyboard and mouse
Flexible Work Arrangements
Professional Development Opportunities
Training programs
Career Growth and Advancement
Internal mobility
Mentorship programs
Leadership development initiatives
Company-sponsored social events
Team-building activities
Employee recognition program

About the Company

Carolina Handling is committed to taking care of its Associates as a top priority.
The company offers a comprehensive benefit program designed to protect the health, family, and way of life of its employees.

Equal Opportunity

Carolina Handling is dedicated to building a diverse, inclusive and authentic workplace.