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About the Role
As a Principal Product Marketer at Supermetrics, you will be a key stakeholder within cross-functional SuperPods, serving as the commercial voice and GTM owner for assigned product areas. You will design and operate agent workflows for competitive intelligence, VOC synthesis, and launch content, focusing on AI as the core infrastructure for PMM.
Responsibilities
- Positioning, messaging, and GTM across product areas, with a focus on AI.
- Develop AI-driven workflows for competitive monitoring, VOC synthesis, and enablement.
- Maintain sales and CS enablement as living assets, updated with product and competitive landscape changes.
- Establish cross-functional signal loops with Customer Experience, Sales, Customer Success, Partners, and Support.
- Provide GTM input at the GTM Council to align launch sequencing and narrative across pods.
- Shape the rhythm that connects PMM to Product early in the development cycle.
Requirements
- 8+ years of B2B SaaS product marketing experience with end-to-end GTM ownership.
- Experience working collaboratively within a small, senior function.
- Demonstrated AI fluency, including building working systems with agents, automation, and structured workflows.
- Proficiency in positioning and narrative development, utilizing frameworks like April Dunford and JTBD.
- Domain experience in martech, adtech, data, or analytics.
- Understanding of the marketing buyer and their data workflows.
- Understanding of strategic and tactical differences between PLG and SLG motions.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning
- Messaging
- Competitive Intelligence
- Sales Enablement
- Customer Success Enablement
- Cross-functional Collaboration
- AI Workflow Design
- Agent Workflows
- Automation
- Structured Workflows
- B2B SaaS
- Martech
- Adtech
- Data Analytics
- PLG
- SLG
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Principal
- 8+ years
About the Company
- Supermetrics builds an end-to-end marketing intelligence platform, connecting marketing data to analytics tools for over 200,000 businesses.
- The company is evolving into the trusted intelligence layer behind AI-first marketing.
- Supermetrics has 15% of global advertising spend reported through its products.
- The company helps marketers turn data into insights to improve business results and predict the best next step.
- Supermetrics technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers.
- Founded in 2013, Supermetrics has grown from a one-person shop to a key player in the industry.
- The company has a team of 400+ growth-minded people from diverse backgrounds, forming a multicultural, resourceful, and collaborative team.
- Supermetrics operates on trust, transparency, and a keen customer focus.
- The company is forward-looking and action-oriented, working to raise the bar in its industry.
- Supermetrics emphasizes teamwork, mutual support, and collective success.
- The company is committed to transparent hiring, leveraging AI in early recruitment stages for efficiency and fairness, with final decisions made by human team members.
Equal Opportunity
- Supermetrics is hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully.
- Supermetrics is committed to providing a welcoming and inclusive workplace for all.
- The company believes that a diverse workforce is a strong workforce and is dedicated to creating an environment where everyone feels valued and respected.