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About the Role

This Product Marketing Manager role focuses on shaping and driving commercial propositions, product positioning strategy, messaging, and campaigns across multiple events, media, and content products. The goal is to align with the portfolio commercial strategy, ensuring measurable business outcomes like MQL growth, pipeline acceleration, and client retention. This role will equip the sales team with insights, messaging, and tools to effectively communicate the commercial value proposition and USPs to clients.

Responsibilities

Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products, and lead generation opportunities.
Develop and refine account-based marketing (ABM) strategies aligned with business objectives, product launches, and revenue targets.
Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.
Establish a regular reporting cadence to monitor key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, client satisfaction scores, and campaign performance metrics.
Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement.
Provide actionable insights and recommendations to inform strategy refinement and decision-making.
Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.
Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities.
Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations.
Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies.
Work with the campaign manager & comms planner to create strategic briefings for execution by the Centres of Excellence.
Build strong relationships with sales teams and other portfolio pillars to ensure alignment on shared goals.
Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences.
Ensure the commercial value proposition is effectively communicated across all touchpoints.
Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies.
Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth.
Champion innovation by integrating advanced tools and technologies, such as AI, to scale and personalize marketing efforts.

Requirements

Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making.
Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams.
Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting.
Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes.
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Familiarity with analytics platforms and reporting tools.
Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation.
Champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
If you have most – although not all – of the skills and experience listed, we welcome your application.

Skills

Product marketing
Strategy development
KPI analysis
Data-driven decision-making
Cross-functional relationship building
Sales alignment
Brand alignment
Product team collaboration
Analytical skills
Forecasting
Segmentation
KPI reporting
Customer-centric solutions
Communication skills
Presentation skills
Stakeholder influence
Analytics platforms
Reporting tools
Adaptability
Working in fast-paced environments
AI integration
Lead generation

Location

605 3rd Ave, New York

Work Type

Hybrid
Remote

Experience Level

Mid-level

Salary/Compensations

$75,000 to $90,000

Benefits

In-person and online social events
Walk the World charity day
Colleague groups and networks
Up to four days per year to volunteer
Charity match funding
Bespoke training and learning
Mentoring platforms
On-demand access to thousands of courses on LinkedIn Learning
15 days PTO rising to 20 after three years and 25 after six years
10 national holidays
Birthday leave day
Up to four weeks per year to work from (almost!) anywhere
401k match
Health, vision and dental insurance
Parental leave
ESPP offering company shares at a minimum 15% discount
EAP assistance
Mental health first aiders
Free access to a wellness app
Global awards and kudos programs
Chance to collaborate with teams around the world

About the Company

Informa Markets, a division within Informa, creates global platforms for industries.
Organizes over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
Provides year-round online platforms where companies showcase their businesses and products and buyers conduct research.
Provides data and digital content that supports the flow of knowledge and transactions in markets.

Equal Opportunity

We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
If you would like to request reasonable adjustments or accommodation to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.
Your request will be reviewed and considered in confidence.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.