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About the Role

The Product Marketing Manager supports the LATAM Marketing team for Givenchy and Kenzo across 17 Export Americas markets. This role acts as a key operational partner, managing launch planning, trade marketing execution, performance reporting, and cross-functional coordination while serving as the primary liaison with HQ in France.

Responsibilities

• Coordinate with HQ MOP team on operational marketing, launch plans, and forecast challenges.
• Lead the monthly forecast request process with Brand Managers, Finance, Commercial teams, and HQ.
• Track POSM levels and needs to ensure alignment with contractual commitments and guidelines.
• Support R1/R2 budget revisions including marketing plans and sell-out forecasts.
• Train Brand Managers and Marketing Coordinators on internal processes and tools.
• Monitor marketing plan implementation to ensure adherence to A&P budgets and global brand standards.
• Validate trade marketing activations, Pop Ups, events, and OOH campaigns for compliance.
• Monitor sell-out performance per activation to assess ROI and identify optimization opportunities.
• Prepare key presentations and business reports for regional and Comex meetings.
• Consolidate regional marketing reports including sell-out results, rankings, ROI, and competitive data.
• Analyze monthly sell-out performance against targets, benchmarks, and prior year data.
• Present marketing plans and performance metrics to diverse audiences.
• Support the presentation of annual innovation plans to retailers.
• Plan and execute key brand moments and marketing events including conventions and seminars.
• Manage supplier creation and purchase order processing for marketing events.

Requirements

• 3+ years of experience in marketing, preferably in the luxury industry.
• Fluency in Spanish and English; French is a plus.
• Strong computer skills including PowerPoint, Excel, and Word.
• Passion and interest in the beauty and luxury industry.
• Excellent communication, presentation, and public speaking skills.
• Ability to work in a fast-paced environment with little supervision.
• Strong problem-solving, organizational, and time management skills.
• Strong analytical skills and drive for results.
• Must be hands-on and detail-oriented.
• Strong team player with cross-functional collaboration skills.
• Must be currently authorized to work in the United States for any employer.

Skills

• Operational Marketing
• Trade Marketing
• Performance Analysis
• Budget Management
• Project Management
• Public Speaking
• PowerPoint
• Excel
• Word
• Canva
• CapCut

Experience Level

• 3+ years of experience

Education Level

• BBA in Marketing or Business Administration preferred

About the Company

• Givenchy
• Kenzo

Equal Opportunity

• All your information will be kept confidential according to EEO guidelines.