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About the Role
Dearfoams is seeking a creative, data-driven, and entrepreneurial content creator to drive customer acquisition and revenue through short-form video and social-first storytelling on TikTok Shop and Instagram.
Responsibilities
- Own and execute a TikTok and Instagram content strategy focused on acquiring new customers through high-converting, entertaining, and trend-driven videos.
- Develop daily content that combines storytelling with clear product benefits and strong calls-to-action (CTAs) designed to drive clicks, follows, and purchases.
- Utilize TikTok Shop tools (affiliate partnerships, product pins, in-video shopping) to convert viewers into buyers.
- Identify acquisition opportunities through hashtags, sound trends, and TikTok SEO to reach new audiences.
- Collaborate with the marketing team to test organic content in paid formats (Spark Ads) to scale high-performing creative.
- Leverage paid formats to elevate the brand and encourage discovery by new and younger consumers.
- Align with paid media and influencer teams on customer funnel strategy and creative testing.
- Optimize content for CAC, CTR, and ROAS using platform analytics, conversion data, and A/B tests.
- Continuously iterate on hooks, formats, visuals, and messaging based on real-time performance.
- Recruit and manage TikTok affiliate creators to expand reach and acquire new customers.
- Develop campaign briefs, track creator performance, and repackage UGC for ongoing acquisition efforts.
- Analyze performance data to optimize content and provide weekly recommendations for improvement.
Requirements
- 2–4 years in social media marketing, content creation, DTC eCommerce, or growth marketing.
- Proven track record of using content to acquire and convert new customers (portfolio or case studies a plus).
- Hands-on experience with TikTok Shop, Reels shopping, or affiliate-driven content campaigns.
- Strong video editing skills (CapCut, Adobe Suite, or equivalent).
- Comfortable working in a fast-moving, test-and-learn environment.
Skills
- Short-form video creation
- Social media strategy
- Customer acquisition
- Content development
- Storytelling
- TikTok Shop
- Paid social media (Spark Ads)
- Influencer marketing
- Performance analysis
- A/B testing
- Video editing (CapCut, Adobe Suite)
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 2-4 years
Benefits
- Medical
- Dental
- Vision
- Short Term Disability (100% Company Paid)
- Long Term Disability (100% Company Paid)
- Basic Life Insurance (100% Company Paid)
- Voluntary Life Insurance
- Accident
- Critical Illness
- 401(k) with Company Contributions
- Legal and Identity Theft Coverage
- Generous Team Member Discount
- Education Assistance
- Scholarships for Team Member’s Children
- 8 Paid Holidays
- One Week of Paid Summer Vacation
- One Week of Paid Winter Vacation
- Generous PTO
About the Company
- Dearfoams has been a trusted leader in comfort footwear since 1947 and is the #1 slipper brand in the U.S.
- RG Barry Brands designs comfort and style that fits into everyday lives.
- The company's purpose is to create consumer-focused, digitally centric, earth-first brands that make life more comfortable.
- RG Barry Brands aims to change the standards for comfort and sustainability with a legacy built on innovation and inclusion.
- The company operates with ambition, responsibility, and creativity, always keeping consumers at the center.