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About the Role

As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance, leading SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy to build a fully AI-powered digital organization.

Responsibilities

• Define and lead AvePoint's strategy for AI-driven search visibility across AI answer engines.
• Build AEO accountability frameworks including benchmark tracking, citation monitoring, and OKRs.
• Partner with Brand, Demand Gen, and AR teams on content and structural approaches to increase AI answer surface citations.
• Stay ahead of platform changes and translate emerging signals into actionable strategy.
• Own organic search strategy across the full funnel, including technical SEO and AI-assisted content workflows.
• Establish and track SEO/GEO channel benchmarks.
• Oversee paid media investment across Google, LinkedIn, display, and programmatic, focusing on MQL volume and cost per MQL.
• Deploy AI-native campaign management, including automated bidding and predictive audience modeling.
• Partner with RevOps and Analytics to connect paid spend to pipeline attribution.
• Manage paid media budgets, optimizing channel mix across regions and product categories.
• Own the AvePoint website as a revenue-generating asset, focusing on information architecture, UX, and conversion performance.
• Lead CRO programs, including A/B testing and personalization.
• Collaborate with Product Marketing, Brand, and Demand Gen on website optimization.
• Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization.
• Model and enforce AI proficiency standards across the Digital Marketing team.
• Identify, pilot, and scale AI tools across every digital function.
• Create a culture of continuous learning and experimentation.
• Serve as the internal subject matter expert on AI-driven digital marketing.

Requirements

• 8+ years of B2B digital marketing experience, with at least 3 years in a senior leadership role owning paid media, SEO, and web.
• Demonstrated expertise in AEO and GEO.
• Deep hands-on experience with GA4, paid search/social platforms (Google Ads, LinkedIn), SEO tooling (Ahrefs, SEMrush), and marketing automation (Marketo preferred).
• Proven ability to connect digital spend to pipeline outcomes.
• Experience scaling AI tooling across a team.
• Strong analytical instincts.
• Executive-ready communication skills.
• Experience in B2B SaaS, security, or data governance is strongly preferred.
• Experience with ABM platforms like 6sense or intent data tools is strongly preferred.
• Exposure to Dynamics 365 and Marketo in a pipeline-reporting context is preferred.
• Comfort operating in a global org with regional go-to-market nuance is preferred.
• Active participant in digital marketing communities or public thought leadership on AI-driven marketing is preferred.

Skills

• AI-driven search visibility
• Answer Engine Optimization (AEO)
• GEO
• SEO
• Paid Media
• Web Conversion Strategy
• Technical SEO
• Core Web Vitals
• Schema Markup
• Content Velocity
• AI-assisted content workflows
• Performance Marketing
• Google Ads
• LinkedIn Ads
• Programmatic Advertising
• AI-native campaign management
• Automated bidding
• Creative testing
• Predictive audience modeling
• Intent signal integration
• Pipeline attribution
• Website optimization
• Information architecture
• UX
• Conversion Rate Optimization (CRO)
• A/B testing
• Personalization
• AI tools for dynamic content
• Intelligent chat
• Web personalization
• AI proficiency standards
• Content generation
• Keyword research
• Reporting automation
• Audience intelligence
• Continuous learning
• Experimentation
• GA4
• Ahrefs
• SEMrush
• 6sense
• Clearbit Reveal
• Marketo
• Dynamics 365
• Dreamdata

Experience Level

• Senior leadership
• 8+ years of B2B digital marketing experience

Salary/Compensations

• $200,000 - $270,000

Benefits

• Medical
• Dental
• Vision
• 401(k) with match
• Unlimited PTO
• Bonuses
• Commissions
• Equity (RSUs)

About the Company

• AvePoint is a company focused on digital marketing and AI.
• We strive to offer competitive, fair, and equitable total rewards.
• Any personal data shared will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.