About the Role
Partner with clients to drive innovative creative thinking, focusing on identifying and leveraging new trends, executing programs, and developing client relationships. This role requires a passionate team leader with strong creative, strategic thinking, and organizational abilities to create cross-channel media strategies.
Responsibilities
- Develop and support influencer communication deliverables to meet client objectives, acting as project lead under senior leaders on campaigns.
- Manage client communications and account management.
- Build strategic influencer programs including partner selection, vetting, outreach, negotiation, contracts, creative briefing/reviews/edits, paid media integration, and analytics/reporting.
- Develop creative for influencers alongside creative teams.
- Implement content strategy.
- Build social advertising strategies to support client campaigns, including placing and tracking ads across social media platforms.
- Write effective and thumb-stopping social content.
- Manage production partners during client campaign planning and execution, including creative specs, assets, work back schedules, and promotion plans.
- Manage trafficking and content deployment with IAT partners.
- Build and manage strategic social influencer campaigns to achieve business goals.
- Collaborate with other agency partners.
- Forecast budgets and manage invoicing for client accounts, and participate in the organic growth of the existing client base.
- Promote an inclusive culture by coaching and mentoring team members.
Requirements
- 4-6 years of experience in public relations with experience in the influencer space.
- Extensive experience in media relations, social media, event management, and influencer relations.
- Experience with social media platforms such as Meta, Instagram, X, Pinterest, etc.
- A passion for working with exciting international brands.
- Track record of developing creative public relations strategies and programs.
- Entrepreneurial spirit and excitement to become an integral part of a new kind of agency.
- Excellent communication skills, dynamic, team player, excellent time management and organizational skills.
- Passionately committed to collaboration.
- Excellent cross-functional leadership, presentation, and communication skills; dynamic team player.
- Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks.
- Superior time management and organizational abilities.
- Strong interpersonal abilities to effectively manage all internal and external relationships, vendors, and agency partners.
- Demonstrated interest in AI and its potential to benefit and amplify client campaigns.
- Ability to be flexible in a changing work environment and work well under pressure.
- Influencer relations is an asset.
Skills
- Creative thinking
- Strategic thinking
- Organizational abilities
- Client communications
- Account management
- Influencer advertising strategy development
- Influencer advertising execution
- Influencer marketing space knowledge
- Content strategy implementation
- Canadian social media and influencer landscape knowledge
- Social advertising strategy development
- Social media platform ad placement and tracking
- Social writing
- Social creative development
- Production partner management
- Cross-functional leadership
- Presentation skills
- Interpersonal abilities
Location
- Toronto
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- 4-6 years
Education Level
- Post-graduate diploma in Public Relations, Corporate Communications or related discipline
Salary/Compensations
- CAD$68K-$75K per year
Benefits
- Substantial time off policies
- Mental wellness resources
- Parental leave top-up program
- Regular social events
- Cell phone & internet allowance
- Professional development or wellness allowance
- Business Resource Groups
- Private health and Dental insurance
- Life and Disability insurance
About the Company
- North is a strategic communications agency in Canada that combines the agility of a boutique agency with the strength of Publicis Groupe’s global network.
- Teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.
- The agency earns attention through bold ideas, rigorous execution, and a relationship-first approach.
- Offers a culture of entrepreneurship, creativity, growth, and collaboration.
- An award-winning agency on a serious growth trajectory.
- Focused commitment to career development and personal success.
- Access to thousands of on-demand e-learning opportunities, and a suite of leading AI tools and resources.
Equal Opportunity
- North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.
