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About the Role

The Communications Manager will oversee Visit Dallas’ leisure and meetings trade media relations outreach, publicizing Dallas as a top travel destination and encouraging media coverage in trade and consumer outlets.

Responsibilities

• Manage the domestic public relations agency of record, creating and executing annual PR plans.
• Collaborate with the Tourism department on international earned media strategy.
• Develop and execute a social media influencer plan to reflect Visit Dallas' initiatives and goals.
• Pitch Dallas proactively through media missions and maintain media relationships.
• Plan and execute media FAMs, working with partners to create positive experiences for journalists.
• Host journalists and influencers on media familiarization trips, showcasing Dallas.
• Develop tailored itineraries and coordinate travel for journalists on FAM trips.
• Develop and maintain an online press kit with key assets, messaging, and information.
• Oversee and maintain content for pitching and media strategy, including development highlights, itineraries, press releases, and collateral.
• Maintain up-to-date media lists.
• Track PR metrics aligned with organizational goals and report monthly.
• Measure and evaluate leisure, consumer, and trade media coverage, reporting wins quarterly.
• Leverage AI-powered media monitoring tools to track coverage, identify trends, and surface insights.
• Strengthen and grow relationships with local PR contacts through outreach and networking.
• Implement and maintain a PR community online group or forum.
• Manage the domestic PR agency of record.
• Manage the media hosting budget.
• Contribute to a safe, healthy, harmonious, positive, professional, and productive work environment and culture.
• Perform other tasks as assigned.

Requirements

• Solid administrative, interpersonal, organizational, written, and computer skills.
• Very strong writing skills.
• Strategic mind with the ability to manage multiple projects and people simultaneously.
• Proficiency with AI-powered media monitoring and PR analytics platforms.
• Exceptional communication skills.
• Efficient in coordinating multiple projects and tasks simultaneously, often under tight deadlines.
• High level of professional maturity.
• Ability to work well with multiple internal and external teams and diverse personalities.
• Ability to pivot priorities based on real-time feedback or changing needs with patience and poise.
• Capacity to identify challenges and create effective solutions.
• Ability to foster and nurture professional relationships, ensuring positive interactions.
• Team player mentality, demonstrating dependability and accountability.
• Enthusiastic and eager to learn, with a growth mindset.

Skills

• Public relations
• Communications
• Media relations
• Social media influencer marketing
• Media pitching
• Media FAM planning and execution
• Content development
• Media list management
• PR metrics tracking and reporting
• Media monitoring
• Relationship building
• AI-powered media monitoring tools
• PR analytics platforms

Location

• Dallas

Work Type

• Full-time
• Hybrid

Experience Level

• 4-6 years of experience in public relations/communications field

Education Level

• Bachelor’s degree in public relations, journalism, marketing or related field

About the Company

• Visit Dallas promotes Dallas as a welcoming, must-visit destination by promoting the city globally to benefit the community and visitors.
• Dallas is characterized by a maverick, can-do spirit expressed through a thriving arts scene, iconic sports culture, creative culinary influence, and warm hospitality.
• Visit Dallas values Trust, Respect, Accountability, Community, and Empowerment.
• Visit Dallas is committed to fostering a culture that values trust, respect, accountability, community, and empowerment.
• The organization promotes leadership that encourages inclusion and equal employment opportunities.
• Visit Dallas provides a work environment that is safe, healthy, harmonious, positive, professional, and productive.
• Collaboration is encouraged where all team members participate and contribute to achieving goals.
• Visit Dallas ensures team members feel welcome and have an equal opportunity to connect, belong, and grow.
• Team members are encouraged to make a positive contribution to the organization, community, and hospitality industry, to elevate their skills, and to be comfortable and confident as their authentic selves.

Equal Opportunity

• Visit Dallas is committed to ensuring that our team members feel welcome and have an equal opportunity to connect, belong, and grow within the Visit Dallas Team.
• We encourage team members to make a positive contribution to the organization, our community and the hospitality industry, to elevate their skills and to be comfortable and confident as their authentic selves within the framework of professional guidelines that we have established as a team.
• We will demonstrate leadership that promotes inclusion and equal employment opportunities, and provide a work environment that is safe, healthy, harmonious, positive, professional and productive.