Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Rakuten General Insurance is seeking a marketing professional to drive the growth of our internet-based auto insurance business. You will collaborate with our advertising agency to plan, execute, analyze, and improve marketing initiatives, leveraging the strengths of the Rakuten ecosystem.
Responsibilities
- Develop and execute marketing strategies aligned with business goals.
- Plan and manage digital marketing initiatives including digital advertising, SEO/MEO, website/LP optimization, and content creation.
- Conduct performance verification and cost-effectiveness analysis of marketing campaigns.
- Perform data analysis and reporting using access analysis tools and marketing data.
- Research and analyze market trends and competitor strategies.
- Direct and coordinate marketing initiatives with group advertising agencies.
- Collaborate with internal departments such as product development and sales to identify marketing needs.
Requirements
- Experience in online marketing.
- Strong communication skills.
- High motivation to achieve goals.
- Ability to lead and collaborate effectively with others.
- Proficiency in Microsoft Excel, Word, and PowerPoint for data aggregation and document creation.
Skills
- Online marketing
- Data analysis
- Digital advertising
- SEO/MEO
- Performance marketing
- Project management
- Microsoft Office Suite
About the Company
- Rakuten General Insurance is a member of the Rakuten Group, aiming to be the industry leader in auto insurance.
- The company leverages the Rakuten ecosystem, including Rakuten ID integration, point rewards, and AI-driven accident response.
- Part of the Rakuten Insurance Group, which includes life, general, and small-amount short-term insurance entities under Rakuten Insurance Holdings.