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About the Role

We are seeking a Senior UI/UX Designer to lead the design of the HOLY Shop, ensuring customer journey and design quality across all markets. This role involves building and governing the design system, creating user experiences that drive conversions, and collaborating with external developers and internal teams.

Responsibilities

• Own and scale HOLY's Figma component library for visual consistency and efficiency.
• Translate brand narrative into optimized high-impact page designs that educate and convert.
• Write precise design specifications and QA output for external developers.
• Design and specify responsive, mobile-first experiences across all breakpoints.
• Design conversion and upsell mechanics in collaboration with the CRO Manager.
• Deliver new campaign landing pages for product launches, maintaining design system consistency.
• Contribute to A/B testing hypotheses and use analytics to inform design decisions.
• Act as a liaison between the Creative Studio and the Shop team, co-owning brand representation on the Shop.

Requirements

• 5-8 years of UI/UX design experience for conversion-driven D2C or e-commerce brands.
• Strong mobile-first portfolio demonstrating experience with core e-commerce page types.
• Proven track record of improving CVR, AOV, or RPS.
• Ability to read HTML, CSS, and Liquid; understanding of Shopify theme architecture.
• Advanced proficiency in Figma, including components, variants, auto-layout, and tokens.
• Experience building or governing a component library at scale.
• Ability to interpret and apply brand guidelines to Shop UI.
• Self-directed, proactive, and detail-oriented with senior-level ownership.
• English working proficiency required; German is a plus.
• Portfolio demonstrating relevant UX and design experience is required.

Skills

• UI/UX Design
• Figma
• Component Library Management
• Responsive Design
• Mobile-First Design
• Conversion Rate Optimization (CRO)
• A/B Testing
• Analytics (GA4/Shopify)
• HTML
• CSS
• Liquid
• Shopify Theme Architecture
• Motion Design
• Interaction Design
• Accessibility (WCAG)

Location

• Berlin, Germany

Work Type

• Onsite
• Hybrid

Experience Level

• Senior

Benefits

• Competitive compensation
• Company shares
• Opportunities for growth
• Flexible working hours
• 28 vacation days
• 30 work-from-abroad days
• €1,500 learning budget
• Urban Sports Club membership
• €63 public transport subsidy
• Biannual 360° feedback tied to compensation

About the Company

• HOLY is a rapidly growing soft drink company revolutionizing the industry with innovative product lines and a strong focus on taste, health, and sustainability.
• Founded by three friends, HOLY has scaled to become Europe's fastest-growing consumer brand with over 2 million loyal customers.
• The company has achieved over €180M in D2C revenue and is transitioning into a global omnichannel brand.
• Backed by top consumer investors, HOLY aims to build a generational love brand in the soft drink industry.
• The team consists of 170+ ambitious individuals working in a fast-paced startup culture with flat hierarchies.

Equal Opportunity

• Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.