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About the Role

As Marketing Manager, Promo and Incentives, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the operational delivery and performance of our promotional and incentive programmes, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound. Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day to day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.

Responsibilities

Own the execution of the Middle East promotional calendar, translating quarterly strategy into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.
Implement robust strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.
Develop quarterly and annual promotional roadmaps aligned with commercial priorities, seasonal opportunities, and market dynamics.
Manage and report campaign-level budgets, tracking spend against target and flagging when a promotion's ROI or margin impact is off plan.
Partner with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.
Own weekly reporting on in-flight campaign performance and lead post-campaign analysis to identify what worked, what didn't, and what's worth testing next.
Analyze price elasticity and discount depth mechanics by running structured tests to find the minimum effective discount.
Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.
Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.
Build business cases with financials for scaling a successful test into a recurring, budgeted promotional mechanic.
Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.
Translate complex datasets into clear recommendations for senior stakeholders.

Requirements

5-8 years of experience in Growth Marketing, Data Analytics, User Segmentation, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform.
Proven experience owning customer incentive strategies and promotional campaigns that drive measurable business outcomes.
Working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them is a plus.
Proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions.
Experience running or supporting A/B tests and translating results into recommendations.
Excellent communication and collaboration skills, with the confidence to manage multiple cross-functional stakeholders.
A self-starter attitude, with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation.

Skills

Growth Marketing
Data Analytics
User Segmentation
Marketing
Commercial Strategy
Promotions
Excel
Google Sheets
Looker
A/B testing
Communication
Collaboration

Location

Dubai, UAE

Work Type

Full-time

Experience Level

5-8 years

Education Level

Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.

Benefits

Health
Family
Finance
Community
Convenience
Growth
Relocation

About the Company

We are a small team, with very large impact, looking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.
There are so many questions we need to answer and plenty more we haven't even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind?
At Deliveroo we know that people are the heart of the business and we prioritise their welfare.

Equal Opportunity

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an exciting space.