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About the Role

The role of the modern Field Marketing leader is to accelerate commercial growth by working at the intersection of Sales, Marketing, Customer Success, and Revenue Operations. This involves transforming insight into action, identifying opportunities, activating accounts, and helping customers progress through their buying journey. Technology enables the interpretation and actioning of market intelligence at scale, but human understanding, judgment, and relationships remain crucial.

Responsibilities

Understand pipeline dynamics and revenue sources.
Monitor market conditions, competitor activity, and industry trends.
Use data to identify and prioritize opportunities before they become obvious.
Translate gathered information into commercial action.
Develop a deep understanding of target accounts using CRM, marketing automation, intent platforms, and AI.
Identify who is buying, why they are buying, and when they are buying.
Collaborate with regional sales leaders to create and execute commercial plays against target accounts.
Equip account teams with insight, messaging, and engagement opportunities to accelerate opportunities.
Be recognized by Sales as a contributor to winning business.
Harness AI for prospect research, account intelligence, buying signal identification, content personalization, meeting summarization, and action recommendations.
Enable sales teams to focus more on selling and less on searching.
Design executive dinners, industry forums, innovation workshops, customer advisory boards, and peer networking events.
Focus on commercial progression rather than just attendance for executive engagement.
Understand pipeline, opportunity value, and conversion metrics.
Prioritize activities that create measurable commercial impact.
Become an expert user of the commercial technology stack, including CRM, Marketing Automation, Customer Data Platforms, AI platforms, website analytics, intent platforms, event technology, sales enablement tools, and customer engagement platforms.
Strengthen relationships through technology.

Requirements

Experience in B2B Technology (Born in the Cloud or Cloud Native company).
Experience in SaaS.
Experience in Professional Services.
Experience in Enterprise Sales.
Experience in Account-Based Marketing.
Experience in Field Marketing.
Experience in Customer Marketing.
Experience in Partner Marketing.
Understand how businesses buy.
Be curious.
Be commercial.
Be technically confident.
Be comfortable with AI.
Be customer-obsessed.
Be analytical.
Be collaborative.
Be confident working with senior executives.
Be equally comfortable discussing marketing strategy, sales execution, or technology platforms.
Create momentum without waiting for instructions.

Skills

AI
CRM
Marketing Automation
Customer Data Platforms
Website Analytics
Intent Platforms
Event Technology
Sales Enablement Tools
Customer Engagement Platforms
Data Analysis
Commercial Strategy
Sales Execution
Technology Platforms

About the Company

The Next Generation of Field Marketing