About the Role
As Category Manager, you will lead all aspects of Category Development, owning category reviews, shopper insights and data-led recommendations. You will work closely with Sales, Marketing and Shopper Marketing teams to develop compelling channel and retailer plans across brands and customers. This role is pivotal in driving category growth and maximising sales performance across our UK customer base.
Responsibilities
- Identify and develop actionable category and shopper data insights to drive growth
- Formulate customer strategies, tactics and supporting trade plans in partnership with Sales
- Ensure customer plans align with brand, category and retailer strategies
- Own day-to-day management of the Circana database
- Deliver continuous and ad-hoc analysis using Circana data sources
- Build high-impact customer presentations for range reviews, including product, space and merchandising recommendations
- Develop and execute category management plans across UK retailers
- Ensure best-in-class execution and post-activity review in collaboration with the Shopper Marketing Manager
- Utilise a variety of sources to glean insights to support trade deck creation & category strategy development
- Develop instore planograms and instore merchandising recommendations
Requirements
- Educated to degree level
- Minimum of 5 years' experience in Category Management, ideally within FMCG
- Strong numerical and analytical capability
- Comfortable working with granular data
- Proven experience using Circana and Kantar data
- Excellent communication and stakeholder management skills
- Collaborative, cross-functional working style
- Able to demonstrate advanced Microsoft Office Skills
- Solid experience in Category Management and Shopper Insight
- Ability to turn insight into creative, effective retail solutions
- Strong knowledge of the UK retail landscape
- Experience working with major multiples and high street retailers, particularly Boots and Superdrug
Skills
- Category Management
- Shopper Insight
- Circana data
- Kantar data
- Microsoft Office Skills
- Data analysis
- Stakeholder management
- Communication
Location
- London Euston office
Work Type
- Hybrid working
Experience Level
- Minimum of 5 years' experience
Education Level
- Degree level
Salary/Compensations
- Competitive package
Benefits
- 24 days annual leave
- Pension matched up to 9%
- Discretionary annual bonus
- Life assurance cover
- Membership of a health cash plan
About the Company
- Church & Dwight is a world-leader in household and personal care products.
- Global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®.
- Founded in 1846, we have operations globally and are listed in the S&P 500.
Equal Opportunity
- When applying for a role and sending your cv, you understand that the Company will hold your personal data in relation to your prospective employment and will process that data for legitimate business reasons within the requirements of UK data protection laws currently in effect and as they become applicable, including the Data Protection Act 1998, the General Data Protection Regulation (Regulation (EU) 2016/679)) and any successor legislation. Candidate Privacy Notice.
