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About the Role

This role leads dentsu’s relationship and delivery for Pernod Ricard’s influencer and cultural communications programme in the UK and US, focusing on commercial health, strategic direction, and effective execution across markets. The program encompasses creator strategy, activation, content, paid amplification, and measurement, with a strong emphasis on governance, compliance, and cultural impact.

Responsibilities

• Own the senior client relationship across Pernod Ricard global and key markets (UK/US)
• Act as the primary escalation point and trusted advisor
• Translate business ambition into clear, actionable programme direction
• Lead reviews, steer conversations, and keep momentum across stakeholders
• Oversee end-to-end delivery of the influencer programme across strategy, activation and reporting
• Ensure work is integrated from brief through to amplification (organic + paid)
• Maintain alignment across markets, partners and internal teams
• Drive consistency in how the programme shows up, while allowing for local relevance
• Own the overall financial health of the account
• Manage scopes, change requests and commercial agreements
• Ensure delivery is efficient, scalable and aligned to agreed outputs
• Partner closely with operations to balance quality vs margin
• Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility
• Challenge briefs, elevate thinking and push for better work
• Maintain a clear line of sight between strategy, creators, content and outcomes
• Sign off key outputs and ensure a consistent point of view across markets
• Own governance frameworks, ways of working and escalation processes
• Ensure all activity aligns with Pernod Ricard’s legal, regulatory and responsible drinking requirements
• Maintain strong oversight of creator selection, content approval and compliance processes
• Manage risk proactively across markets and partners
• Oversee how creators are selected, managed and activated at scale
• Ensure a consistent standard of briefing, contracting and delivery
• Champion quality, cultural relevance and creator-led thinking
• Keep the programme moving away from “campaign-first” to always-on, ecosystem thinking
• Ensure seamless collaboration with media agencies and amplification partners
• Align on roles, responsibilities and delivery timelines
• Drive a genuinely connected approach between influence and media
• Oversee reporting frameworks and outputs
• Ensure insight is used to refine and improve the programme continuously
• Translate performance into clear client-facing narratives

Requirements

• Strong experience running complex, multi-market client programmes
• Deep understanding of influencer marketing and its role within broader media ecosystems
• Comfortable operating in regulated categories (or equivalent governance-heavy environments)
• Commercially sharp—confident managing scopes, revenue and profitability
• Able to balance strategy, delivery and client leadership without dropping detail
• Calm under pressure, good at navigating ambiguity and multiple stakeholders

Skills

• Influencer marketing
• Media ecosystems
• Client leadership
• Programme delivery
• Commercial management
• Strategy
• Governance
• Compliance
• Risk management
• Creator management
• Content creation
• Media integration
• Performance measurement

Location

• London

Work Type

• Hybrid
• Fixed Term Contract

Benefits

• Company-funded Private Medical Insurance
• 24/7 Virtual GP
• Generous sick-pay policy
• Wellbeing days
• Volunteering time
• Flexible bank-holiday swaps
• Retail discounts
• Gym access
• Tech schemes
• Enhanced maternity, paternity and carers leave
• Extended sick leave
• Menopause support
• Baby-loss support
• 10 fertility treatment days
• Life assurance
• Income protection
• Financial education tools
• Flexible savings options

About the Company

• Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity.
• Operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities.
• Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities.
• Dentsu is an integrated growth and transformation partner to the world’s leading organisations.
• Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions.
• Drives growth through integrated services across Media, Customer Experience Management (CXM), and Creative.
• Focuses on experience transformation (EX) to drive sustainable growth for brands, people, and society.
• Commitment to innovation, collaboration, and diversity enables continuous evolution.
• Innovation has been a core tenet for over 120 years, exploring new ways to reach, engage and nurture relationships with audiences.
• Drives a multiplier effect for clients at a global scale through Integrated Growth Solutions.
• Sustainability is a vital part of our business and an important area of focus for our clients.
• Be a force for good, helping to build a more sustainable planet.

Equal Opportunity

• At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
• We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
• We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
• Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
• We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
• If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.