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About the Role

ITV is undergoing a digital transformation centered on data and insight. This role supports commercial teams by providing intelligent, creative consumer research and insights to drive revenue and inform decision-making across TV channels and digital platforms like ITVX and YouTube.

Responsibilities

• Lead key regular reporting, including Monthly Debriefs and Killer Stats.
• Manage major effectiveness and thought leadership studies throughout their lifecycle.
• Represent Commercial Insights at client and agency presentations, roadshows, and webinars.
• Coordinate strategic projects for digital measurement and cross-platform analysis.
• Develop new approaches for measuring campaign effectiveness with a focus on brand effects.
• Collaborate with data analysts to optimize and automate reporting processes.
• Perform complex data analysis using datasets such as Barb and ITVX 1P server data.
• Foster cross-team synergies and consistency.
• Promote a culture of curiosity, continuous learning, and innovation.
• Support the development of career paths and programs for team talent.

Requirements

• Strong experience in commercial research techniques and audience/effectiveness measurement.
• Understanding of TV audience measurement, including Barb.
• Proactive and innovative mindset regarding emerging data techniques.
• Skilled communicator and presenter.
• Understanding of ITV’s position in the television and streaming market.
• Passionate about TV and streaming media.
• Strong organizational and workflow management skills.
• Proven TV industry experience.
• Experience in insights and data management roles.

Skills

• Qualitative and quantitative research
• Audience measurement
• Data analysis
• Presentation skills
• Relationship building
• Workflow management
• Strategic project management

Location

• London White City

Work Type

• Hybrid
• 12 months fixed-term contract

Benefits

• Flexible working options
• Generous holiday allowance with option to buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn share purchase scheme
• Wellbeing and volunteering days

About the Company

• ITV is a major UK broadcaster and production company at the forefront of the digital streaming revolution.

Equal Opportunity

• ITV is for everyone and encourages applications from disabled people.
• As a Disability Confident Leader, ITV guarantees to take disabled candidates who meet the minimum criteria to the next stage.
• Reasonable adjustments are available during the application and selection process.