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About the Role

This role sits at the intersection of Product Marketing, Sales and Growth Marketing, ensuring our portfolio resonates with target customers, supports pipeline progression, and enables upsell and cross-sell opportunities. You will be able to translate portfolio strategy into clear, audience-specific positioning, messaging and commercial enablement that is clearly articulated, understood, and consistently delivered.

Responsibilities

Define and continuously update personas and workflows for priority audiences
Develop a deep understanding of customer priorities, challenges, buying behaviours and decision drivers
Map audience needs to the product portfolio, identifying growth opportunities across all relevant workflows
Monitor market trends and competitive positioning, translating these into clear implications for messaging and commercial focus
Partner with Portfolio Marketing and Commercialisation leads to define audience-relevant propositions, bundles and plays
Ensure messaging is clear, differentiated and consistent across all customer-facing touchpoints
Define “why WoodMac” for the portfolio within the context of the target audience
Develop and maintain high-quality sales enablement tools, including decks, battlecards, objection handling guides and case studies
Establish strong feedback loops, capturing frontline insight and feeding it into Marketing and other relevant teams
Support Sales Enablement with the effective adoption of messaging and tools through activation and guidance
Own product positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals
Work with Product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools
Share product strategies with wider Marketing teams as the marketing lead for your product portfolio in go-to-market and planning meetings
Work with Portfolio Marketing to ensure campaign messaging frameworks are grounded in audience insight and accurately position your product portfolio
Support demand, upsell and cross-sell motions through audience-relevant narratives
Ensure consistency between campaign messaging and broader portfolio positioning
Define and track success measures related to messaging effectiveness, sales enablement impact and audience engagement
Use data (e.g. pipeline progression, win/loss insights, content usage) to refine positioning and priorities
Continuously improve messaging, tools and approaches based on performance and feedback

Requirements

Proven experience in B2B portfolio or product marketing, ideally within energy, data or analytics businesses
Experience of working in large, complex matrix organizations
Deep understanding of end-to-end GTM process and sales-led growth models and pipeline dynamics
Proven ability to translate complex product portfolios into clear, compelling customer narratives
Experience working closely with Sales teams and building impactful enablement strategies
Strong commercial mindset, with the ability to connect marketing activity to business outcomes
Excellent stakeholder management and cross-functional collaboration skills
A growth mindset and solid strategic thinking
Strong instinct for what will resonate with customers and why
Strong communication, presentation, story-telling and writing skills
Strong commercial awareness and understanding of how and where Marketing & Sales aligns and the interlocks and dependencies
Excellent interpersonal skills and ability to influence and engage peers
Highly structured, pragmatic, and delivery-focused mindset
Experience of working autonomously within a matrix organisation
Experience of working with globally distributed teams

Skills

Storytelling
Product Marketing
Sales Enablement
Go-To-Market Strategy
Commercialization
Messaging
Customer Narratives
Data Analysis
Stakeholder Management
Cross-functional Collaboration
Strategic Thinking
Communication
Presentation
Writing
Interpersonal Skills
Influence
Engagement
Structured Thinking
Pragmatism
Delivery Focus
Autonomy
Global Team Collaboration

Location

Global

Work Type

Hybrid
Fixed-term contract
Potential for full-time
Flexible working

Experience Level

Mid-level

About the Company

Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.
For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.
Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough.
That’s why we’ve redefined what’s possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain.
Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.
This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.
Wood Mackenzie Intelligence Connected
WoodMac.com
Wood Mackenzie Brand Video
Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action
Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth.
As part of this growth plan, and to help embed a go to market transformation, we a have an exciting opportunity for someone to join the global Marketing team within Product Marketing, supporting the oils & gas portfolios.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.
Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful.
They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.

Equal Opportunity

We are an equal opportunities employer.
This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability or protected veteran status.
You can find out more about your rights under the law at www.eeoc.gov