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About the Role

This role sits within emnify's marketing team, reporting directly to the VP of Marketing. You will own three interconnected pillars — SEO, Generative Engine Optimisation (GEO), and our HubSpot website — and be accountable for tying all three to pipeline. Day-to-day, you'll work most closely with the Demand Generation Manager and Content Manager, with strong cross-functional ties to Product Marketing, Legal, and our Network team. You'll also serve as the primary point of contact for our SEO/GEO agency, with shared touchpoints across our web development and design agency.

Responsibilities

Own emnify's SEO and GEO roadmap end-to-end — strategy, prioritisation, and execution across technical, on-page, off-page, and AI search optimisation.
Drive organic's contribution to pipeline by connecting keyword and content strategy directly to buyer journey stages, lead quality, and MQL-to-SQL conversion.
Build emnify's authority in generative AI outputs by developing entity, E-E-A-T, and structured citation strategies that keep us visible wherever our buyers are searching.
Lead the assessment, management, and day-to-day direction of our SEO/GEO agency — evaluating fit, setting briefs, and holding deliverables to a high standard.
Develop a high-performing, well-governed HubSpot website through CRO experimentation, multilingual page management, and a continuous cycle of performance optimisation across our key conversion touchpoints.

Requirements

A solid track record in hands-on SEO within a B2B/B2C or SaaS environment, with demonstrable results across technical, on-page, and off-page disciplines.
Fluency in HubSpot Content Hub — you can build, edit, and manage pages independently, without developer support.
Strong technical SEO capability: crawl audits, Core Web Vitals, schema markup for multilingual markets, log file analysis.
A genuine understanding of GEO and AI Search optimisation — you can speak to entity SEO, E-E-A-T, and structured citations in practical terms, and you have a view on how these differ from traditional SEO.
Proficiency with GA4, Google Search Console, and at least one of SEMrush or Ahrefs.
The ability to build a clear reporting framework and present organic performance and insights to marketing leadership in a way that connects to business outcomes.
Strong project management and cross-functional collaboration skills — you're comfortable working with content, design, legal, and external agencies simultaneously.

Skills

SEO
AI Search
Website Management
HubSpot Content Hub
Technical SEO
GEO
Generative Engine Optimisation
CRO experimentation
Multilingual page management
GA4
Google Search Console
SEMrush
Ahrefs
Project management
Cross-functional collaboration

Location

Berlin

Work Type

Hybrid
Full-Time

Experience Level

Senior

About the Company

emnify is a global IoT connectivity platform provider, enabling enterprises and OEMs to build, deploy, and operate connected products at scale across 180+ countries.
Our cloud-native SuperNetwork powers mission-critical use cases in industries such as mobility, logistics, energy, and industrial IoT.
A Series-B scale-up with strong growth momentum, emnify is recognised as one of the industry's leading innovators — named eSIM Provider of the Year at the MVNOs World Awards 2025, awarded Platinum for eSIM Management Platform Innovation by Juniper Research, and ranked among Germany's fastest-growing tech companies by Deloitte.