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About the Role
As a Head of Marketing, you will act as a senior player-coach responsible for the full marketing engine, including brand, creative, content, communications, and lifecycle. You will shape the company's next stage by building a memorable brand, establishing a high-craft team, and driving growth through creative testing and strategic execution.
Responsibilities
- Develop brand, content, messaging, and campaigns to increase market visibility
- Establish an in-house creative testing engine for messaging, campaigns, and landing pages
- Maintain a consistent and premium brand presence across all channels
- Hire, coach, and lead a small marketing team
- Set marketing strategy while remaining hands-on with execution
- Partner closely with product, design, and founders
Requirements
- 5+ years of experience in marketing, ideally within a Series A to C consumer business
- Proven experience hiring and leading a marketing team
- Experience building or running an in-house creative testing operation
- Strong judgment across copy, design, campaigns, landing pages, and customer experience
- Sharp eye for creative performance on Meta, TikTok, and other platforms
- Ability to thrive in a fast-paced, high-urgency environment
- Comfort with ambiguity and a hands-on approach to work
Skills
- Brand strategy
- Creative direction
- Content marketing
- Communications
- Lifecycle marketing
- Copywriting
- Design oversight
- Performance marketing
- Team leadership
- AI tool proficiency
Location
- Sydney, Australia
Work Type
- Full-time
- Hybrid (3-4 days in-office)
Experience Level
- Senior
Salary/Compensations
- Competitive Series A salary
- Meaningful equity
Benefits
- Meaningful equity
- Latest MacBook Pro and top setup
- Two team retreats per year
- Office dogs
- Bean to cup coffee machine
- Unlimited fruit and snacks
About the Company
- Fetch is a pet health brand providing insurance, health, and care services
- Backed by Lightspeed and Airtree
- Rated #1 by Choice Magazine
- Ambitious, collaborative, and low-ego culture