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About the Role

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. We are looking for an experienced and results-driven Field Marketing Manager, Korea to accelerate business growth through strategic marketing initiatives that drive demand, strengthen customer engagement, and build market presence. This role is ideal for a strategic marketer who understands the technology or cybersecurity landscape, thrives in a fast-paced environment, and has a strong track record of executing demand generation programs that deliver measurable business outcomes.

Responsibilities

Partner with the Korea Country Manager and sales leadership to develop and execute the overall marketing strategy supporting Korea’s business growth priorities.
Act as the key conduit balancing between global marketing direction vs country priorities.
Develop go-to-market plans that address market opportunities, customer needs, and business objectives for the Korea market.
Build strong relationships with sales teams and partners to gain market insights and ensure marketing investments are aligned with top business priorities.
Develop and execute integrated demand generation campaigns to build qualified pipeline across targeted prospects and customers.
Manage multi-channel marketing programs including digital campaigns, webinars, in-person events, virtual events, PR activities, and partner marketing initiatives.
Work closely with sales teams to understand business priorities and align marketing programs with go-to-market objectives.
Execute account-based marketing activities to drive deep account engagement.
Optimize lead generation and nurture programs to improve MQL-to-SQL conversion and overall campaign effectiveness.
Analyze marketing performance metrics, pipeline contribution, and ROI to measure campaign success and drive continuous improvement.
Identify, plan, manage, and coordinate local and regional marketing events that support business objectives.
Work with internal teams, agencies, and partners to deliver impactful customer experiences.
Measure event effectiveness and optimize future investments based on performance insights.
Collaborate with channel partners to develop joint marketing initiatives that expand market reach and accelerate growth.
Support partner development and enablement through effective channel marketing activities.
Work closely with partners to maximize lead generation, engagement, and conversion opportunities.
Adapt and localize global marketing content, campaigns, and messaging to ensure relevance for Korean customers and partners.
Collaborate with global and regional marketing teams to deliver market-specific assets and campaigns.
Build and maintain relationships with local media and journalists to increase brand awareness and secure relevant PR coverage.

Requirements

Bachelor’s degree in marketing, Business, Communications, or a related field.
Minimum 5 years of field marketing, demand generation, or integrated marketing experience within the technology, cybersecurity, SaaS, or B2B industry.
Proven experience developing and executing successful marketing campaigns that generate measurable pipeline and business impact.
Strong understanding of B2B go-to-market strategies, demand generation, lead management, and sales alignment.
Experience working in a hybrid reporting structure, with cross-functional stakeholders.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Data-driven mindset with experience measuring campaign performance, pipeline contribution, and marketing ROI.
Excellent communication skills with the ability to collaborate effectively across global, regional, and local teams.
Fluency in Korean and English is required.

Skills

Field marketing
Demand generation
Integrated marketing
B2B go-to-market strategies
Lead management
Sales alignment
Project management
Data analysis
Communication
Collaboration
Content localization
Digital campaigns
Webinars
Event management
Partner marketing
Account-based marketing
PR
Cybersecurity industry knowledge
Enterprise technology sector knowledge
Korean market trends
Customer buying journeys
Partner ecosystems

Location

Korea

Work Type

Hybrid

Experience Level

Minimum 5 years of field marketing, demand generation, or integrated marketing experience

Education Level

Bachelor’s degree in marketing, Business, Communications, or a related field

About the Company

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data.
We embrace change, empower our people, and foster innovation in an increasingly connected world.
Our diverse, multicultural workforce is at the heart of our global success.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together.
Here, your work goes beyond building a career.
You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
Explore working at TrendAI™ AI Fearlessly.