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About the Role
SF Fire Credit Union is seeking a Senior Marketing Data and Research Analyst to conduct research, analyze data, and interpret findings to support marketing efforts. This role involves close collaboration with the VP of Marketing and requires strong analytical, project management, and communication skills to identify trends, establish best practices, and influence strategic decision-making.
Responsibilities
- Develop and maintain marketing measurement frameworks, including attribution models, funnel analysis, conversion tracking, and performance methodologies.
- Analyze marketing, member, and business performance data across digital and traditional channels to identify trends and actionable insights.
- Leverage advanced analytical techniques and statistical methodologies to identify root causes of performance trends and provide recommendations.
- Lead market research and competitive intelligence initiatives, including member surveys, demographic analysis, and industry trend monitoring.
- Partner with marketing teams to develop and optimize data-driven acquisition, engagement, retention, and product adoption strategies.
- Design, develop, and maintain dashboards, automated reporting solutions, and executive scorecards using Power BI, SQL, Python, GA4, BigQuery, Snowflake, and other BI tools.
- Develop and maintain comprehensive documentation for data sources, business definitions, reporting methodologies, and analytical processes.
- Collaborate cross-functionally to collect, validate, integrate, and manage data from various sources.
- Translate complex analyses into clear business insights, recommendations, and executive-ready presentations.
- Deliver recurring performance reporting, including weekly campaign analyses, monthly business reviews, and quarterly trend assessments.
- Partner with Marketing leadership to support annual marketing planning and budgeting processes.
- Lead special projects, ad hoc analyses, and strategic initiatives.
Requirements
- 5+ years of experience in a related role.
- Ability to work during Pacific Time business hours.
- Financial services, banking, credit union, or highly regulated industry experience preferred.
- Advanced proficiency in Snowflake, SQL, Google Analytics 4 (GA4), BigQuery, PowerBI, and other analytics or reporting platforms.
- Strong understanding of marketing measurement, campaign analytics, audience segmentation, attribution methodologies, and customer lifecycle analysis.
- Strong understanding of relational database concepts, including data modeling, table relationships, primary and foreign keys, joins, normalization, and data integration principles.
- Experience gathering and translating business requirements into data file specifications and audience criteria for marketing programs.
- Experience analyzing member/customer behavior, digital engagement, website analytics, and marketing performance.
- Demonstrated experience building dashboards, automated reporting solutions, data models, and executive-level performance reporting.
- Strong market research and competitive intelligence capabilities, including survey design, benchmarking, and trend analysis.
- Exceptional verbal, written, and presentation skills with the ability to communicate complex analytical concepts to both technical and non-technical audiences.
- Advanced PowerPoint and data storytelling skills.
- Strong project management, organizational, and stakeholder management skills.
- Must be detail-oriented with the ability to prioritize projects, collaborate across teams, and manage deliverables.
- Self-motivated and able to work independently while effectively collaborating across cross-functional teams.
- Strategic thinker with excellent analytical, critical thinking, and problem-solving abilities.
Skills
- Snowflake
- SQL
- Google Analytics 4 (GA4)
- BigQuery
- Power BI
- Marketing measurement
- Campaign analytics
- Audience segmentation
- Attribution methodologies
- Customer lifecycle analysis
- Relational database concepts
- Data modeling
- Data integration
- Market research
- Competitive intelligence
- Survey design
- Benchmarking
- Trend analysis
- PowerPoint
- Data storytelling
- Project management
- Organizational skills
- Stakeholder management
- Analytical skills
- Critical thinking
- Problem-solving
Location
- Pacific Time business hours
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree in Statistics, Economics, Data Analytics, Data Science, Information Systems, or a related field.
Salary/Compensations
- $107,000 to $160,000
Benefits
- 401(k) and Employer Match
- Health, Vision, Dental and Life Insurance
- Annual Incentive/Bonus Program
- Tuition Reimbursement Program
- 11 Paid Holidays + Competitive PTO package
- Home & Consumer Loan Program (Discounted Rates)
- Professional development and training programs
- On-demand personal coaching resource
- Wellness Program (Discounted Gym Membership)
About the Company
- SF Fire Credit Union is a credit union with approximately 200 employees.
- They value a good sense of humor, are motivated by a higher purpose, and foster an "in-this-together" attitude.
- They prioritize work/life balance and invest in employee professional and personal growth.
Equal Opportunity
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.