Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
The Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue. We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team.
Responsibilities
- Lead go-to-market efforts for new ad product solutions and enhance existing offerings in partnership with cross-functional stakeholders.
- Serve as a trusted partner to product and regional business teams, establishing a feedback loop for customer and market inputs to influence product development.
- Influence product development through structured processes grounded in a deep understanding of the competitive landscape, market trends, client needs, use cases, and research.
- Develop marketing deliverables, including external materials and demos, to support ad products in the market.
- Align with and roll out ad solutions during tentpole events like CES, Upfront, and Cannes.
- Collaborate with Comms, Ad Product, and Marketing teams to translate the ads portfolio strategy to sales teams and customers.
- Partner with Research teams to incorporate audience and industry insights into new ad solution development and market positioning.
Requirements
- 7-10+ years of experience in product marketing within the programmatic advertising and/or B2B Advertising space.
- Strong experience partnering cross-functionally on product strategy, positioning/narrative, and GTM launches.
- Excellent communication and storytelling skills, with comfort in understanding research data.
- Ability to collaborate in an environment that values team culture and inclusiveness.
- Excel at teamwork and executing near-term business priorities while building long-term strategy.
- Possess strategic vision coupled with strong project management, planning, and organizational skills.
- Ability to handle multiple projects simultaneously and deliver work under tight timelines.
- High-level understanding of product growth and developing strategic roadmaps.
- Demonstrated ability to create detailed and actionable Product Briefs.
- Strong attention to detail and an eye towards using the 80/20 rule to address problems.
- Knowledge of the ad-supported streaming space and ad tech ecosystem is a plus, but not required.
Skills
- Product Marketing
- Programmatic Advertising
- B2B Advertising
- Go-to-Market Strategy
- Product Strategy
- Product Positioning
- Narrative Development
- Cross-functional Collaboration
- Communication
- Storytelling
- Research Analysis
- Teamwork
- Project Management
- Strategic Planning
- Organizational Skills
- Product Growth
- Strategic Roadmaps
- Product Briefs
- Attention to Detail
- Ad-supported Streaming
- Ad Tech Ecosystem
Location
- Remote
Work Type
- Full-time
Experience Level
- 7-10+ years
Salary/Compensations
- $240,000.00 - $362,000.00
Benefits
- Health Plans
- Mental Health support
- 401(k) Retirement Plan with employer match
- Stock Option Program
- Disability Programs
- Health Savings Accounts
- Flexible Spending Accounts
- Family-forming benefits
- Life and Serious Injury Benefits
- Paid leave of absence programs
- Flexible time off for salaried employees
About the Company
- Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages.
- Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
- Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price.
Equal Opportunity
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
- We approach diversity and inclusion seriously and thoughtfully.
- We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.