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About the Role

Microsoft Advertising is seeking a Principal Business Program Manager to be the single-threaded business owner for TrueCRM and adjacent seller tooling. This role connects field-validated pain points to prioritized product investments, landing plans, adoption, and measurable business outcomes. The ideal candidate will own CRM and seller-tooling domains end-to-end, translating complex workflows into clear requirements and priorities.

Responsibilities

Own a Tools / TrueCRM domain or domain cluster as the accountable business owner, connecting seller workflow pain, product capability, landing, adoption, and business impact.
Build a prioritized, evidence-backed problem backlog using field signal, seller feedback, usage data, support patterns, revenue impact, cycle-time friction, and qualitative examples.
Create crisp problem-first briefs and business requirements that help Product and Engineering make high-quality roadmap decisions without over-prescribing user-interface solutions.
Partner with Product, Engineering, data-platform, Sales Readiness, Enablement, PMM, FSE, and Support to move capabilities from validated problem to launch, adoption, and steady-state handoff.
Define success metrics before build, including baseline, target, adoption signal, workflow completion, seller trust, quality, cycle time, and business-outcome measures.
Stay LOB-agnostic across Search, DNV, and Gaming while remaining segment-aware across SMB, Managed, and D&E / Gaming motions.
Represent Microsoft Advertising business needs in TrueCRM and adjacent seller-tooling forums, including cross-prioritization across MSA and LMS where workflows should converge.
Identify cross-domain dependencies across planning, account hierarchy, opportunity management, deal economics, reporting, engagement, support, and agentic workflow capabilities.
Help mature the GPL operating system, including domain scorecards, decision logs, intake quality, launch readiness, measurement reviews, and partner handoff practices.
Communicate clearly with senior stakeholders on tradeoffs, priorities, risks, business impact, and decisions needed.

Requirements

Bachelor's Degree in Business, Operations, Finance, or related field AND 8+ years experience in program management, process management, or process improvement OR equivalent experience.
Master's Degree in Business, Operations, Finance, or related field AND 12+ years experience in program management, process management, or process improvement OR Bachelor's Degree in Business, Operations, Finance, or related field AND 15+ years experience in program management, process management, or process improvement OR equivalent experience.
Experience translating complex business or field problems into structured requirements, prioritization recommendations, and cross-functional execution plans.
Experience partnering with Product, Engineering, Sales, Operations, Enablement, or Readiness teams to land tools, platforms, process changes, or workflow improvements.
Experience using data, telemetry, qualitative feedback, and business metrics to define priorities and measure outcomes.
10+ years of experience in business program management, product operations, CRM / seller tooling, sales strategy, revenue operations, or GTM transformation.
Experience with CRM or seller workflow platforms such as Dynamics 365, Salesforce, or comparable enterprise sales systems across account, opportunity, planning, quote-to-cash, reporting, case, or engagement workflows.
Experience operating as a senior single-threaded owner in ambiguous, cross-functional environments where accountability spans strategy, requirements, landing, and measured outcomes.
Experience in advertising, media sales, enterprise sales, platform modernization, data products, or AI-assisted workflow transformation.
Solid executive communication skills, including the ability to simplify complex tradeoffs, write crisp one-page briefs, and influence leaders without direct authority.
Ability to balance domain depth with end-to-end systems thinking across the full seller and customer value journey.

Skills

CRM
Seller Tooling
Business Program Management
Product Operations
Sales Strategy
Revenue Operations
GTM Transformation
Dynamics 365
Salesforce
Enterprise Sales Systems
Advertising
Media Sales
Enterprise Sales
Platform Modernization
Data Products
AI-assisted Workflow Transformation
Executive Communication

Location

U.S.

Work Type

Hybrid

Experience Level

Principal
Senior

Education Level

Bachelor's Degree
Master's Degree

Salary/Compensations

USD $130,900 - $277,200 per year (U.S. typical base pay range)
USD $165,600 - $303,600 per year (San Francisco Bay area and New York City metropolitan area base pay range)

Benefits

Certain roles may be eligible for benefits and other compensation.

About the Company

Microsoft’s mission is to empower every person and every organization on the planet to achieve more.
As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.
Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Equal Opportunity

Microsoft is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.