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About the Role

The Marketing Manager is responsible for end-to-end planning and delivery of integrated marketing activities, including marketing material development, multi-channel campaign execution, and brand and innovation banking campaigns. The role-holder will reinforce HSBC core values and ensure activity is aligned to a holistic strategy across channels and stakeholders.

Responsibilities

• Own end-to-end campaign planning and execution, building an integrated marketing calendar and campaign runway across channels
• Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting
• Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations
• Build strong relationships with stakeholders/sponsors; act as a trusted advisor who can challenge constructively and drive decisions
• Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance
• Create and maintain marketing toolkits and enablement materials to support consistent execution across teams
• Oversee development of compliant, on-brand marketing assets and manage ad-hoc creative requests with clear scope and timelines
• Drive marketing operations and continuous improvement: project tracking, measurement/insights, budget/invoicing, and cross-geo collaboration to align standards and share best practices

Requirements

• Educated to degree level (or equivalent professional experience) and experience in marketing, with strong experience in campaigns and/or lifecycle marketing; financial services or agency experience preferred
• Proven track record owning end-to-end campaign delivery (briefing, build, launch, optimization, and post-campaign reporting) across multiple channels, with clear accountability for outcomes
• Experience developing customer journeys and lifecycle programs (e.g., acquisition, onboarding, engagement, cross-sell, retention), using segmentation and triggers where appropriate
• Strong understanding of measurement and optimization, including defining KPIs, analyzing results, and translating insights into improvements for future waves
• Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar), including audience selection/segmentation, email builds, testing/QA, and performance reporting (in partnership with data/ops teams as needed)
• Experience partnering with product, sales, digital, compliance/legal, and analytics teams to deliver campaigns in a regulated environment, managing approvals and governance effectively
• Strong project management skills: able to manage multiple concurrent workstreams, dependencies, and timelines, and keep stakeholders aligned
• Experience managing agency and vendor partners, including writing briefs, reviewing creative, and ensuring delivery to brand standards, timelines, and budget
• Confident communicator with strong stakeholder management skills; able to influence decisions and simplify complex topics for different audiences; highly organized, detail-oriented, and comfortable working at pace with changing priorities; continuous-improvement mindset
• Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

Skills

• Marketing
• Campaigns
• Lifecycle marketing
• Financial services marketing
• Agency marketing
• Customer journey development
• Lifecycle program development
• Segmentation
• Triggers
• Measurement and optimization
• KPI definition
• Marketing automation
• CRM platforms
• Eloqua
• Mailchimp
• Email builds
• Testing/QA
• Performance reporting
• Project management
• Stakeholder management
• Communication
• Influencing decisions
• Detail-oriented
• Working at pace
• Continuous improvement

Location

• US

Work Type

• Full-time

Experience Level

• Mid-level

Education Level

• Degree level (or equivalent professional experience)

Benefits

• Tailored professional development opportunities
• Competitive pay and benefits package
• Robust Wellness Hub
• Welcoming and inclusive work environment
• Employee Resource Groups
• Industry-leading volunteerism policy
• Generous matching gift program
• Comprehensive program of immersive Sustainability and Climate Change Initiatives

About the Company

• Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.
• The US Marketing function supports the strategic and revenue growth priorities of the US Bank. We focus on understanding customers and developing and executing marketing strategies, campaigns and activities that strengthen the HSBC brand, drive revenue, and increase customer value and satisfaction to meet agreed targets and objectives at both global and market level.

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.