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About the Role

The Senior Performance Marketing Specialist will architect and manage high-performing digital campaigns across Programmatic. This role leads the programmatic execution in campaign creation, real-time optimisation, and comprehensive reporting, focusing on elevating product performance through data-led testing frameworks and expert management of programmatic marketing spend.

Responsibilities

• Execute end-to-end omnichannel campaigns across self-service and managed DSPs to deliver acquisitions & retention on target
• Manage daily budget allocations, bid strategies and cross-exchange pacing to maximise ROAS and optimise total programmatic spend across multiple brands
• Lead real-time campaign adjustments (brand & acquisition), including site-list pruning, PMP deal health checks and frequency capping to ensure optimal efficiency
• Own and steer external relationships with key DSP partners, agencies, media & data vendors and solutions technology to scale efforts and test emerging channels
• Cross-functional liaison, collaborating with internal stakeholders (paid media, product, data & analytics and customer engagement) to align with acquisition and brand goals and minimise disruption
• Serve as the programmatic expert, translating complex auction data into actional growth insights for all our brands
• Lead the creation and evolution of data-driven persona frameworks that categorise players based on their motivations, playing styles and risk of churn
• Implement a testing roadmap to validate persona hypothesis, using programmatic feedback loops to refine segment definitions and improve LTV
• Cross-functional alignment across Paid Media, Product & Customer Engagement (CRM) teams to ensure consistent user experience from ad click to in-game experience

Requirements

• 3+ years’ experience in Acquisition/Performance Marketing with a focus on Programmatic.
• Experience in competitive, performance driven environments with a track record of success (eg. CPA & Ad spend efficiency).
• Demonstrated digital media experience in the ad tech industry, ad serving and ad management technologies.
• Advance experience with Microsoft Office - particularly PowerPoint & Excel.

Skills

• Working knowledge of DSP platforms: TTD, Amazon, DV360, Adobe, Xandr, Mediamath
• Good understanding of Adserving & MMP tools: CM360, Flashtalking, Appsflyer, Firebase, AdForm
• Good understanding of Analytical tools: AAS, GA4, DoubleVerify, IAS
• Good understanding of CDPs & DMPs

Location

• Sydney

Work Type

• Hybrid

Experience Level

• Senior

Benefits

• Competitive compensation
• Perks
• Benefits
• Opportunities for learning and career advancement
• Flexibility

About the Company

• VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.
• With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.
• As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.
• At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.
• At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.
• Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.
• We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported.
• We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career.
• We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement.
• It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.
• If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.
• Find out more at www.vgw.co