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About the Role

Smosh is seeking an experienced and highly creative Graphic Designer to conceptualize and design compelling YouTube thumbnails that drive viewer interest and support channel growth. This role involves collaborating with various teams to balance creativity with performance insights and support broader graphic design initiatives.

Responsibilities

• Design and produce YouTube thumbnails that align with channel strategy, brand standards, and audience engagement goals.
• Create multiple design variations and iterate based on creative feedback, A/B testing, and performance insights.
• Present creative concepts, incorporate feedback, and iterate on designs while maintaining a strong creative point of view.
• Design graphics that support video content, marketing initiatives, and brand consistency across platforms.
• Create promotional graphics, key art, and social media assets.
• Develop in-video graphics and other post-production assets as needed.
• Create graphics that support marketing initiatives for tentpole projects and campaigns outside of regular production.
• Organize, maintain, and evolve the company's graphic asset library, including logos, branding assets, production stills, merchandise artwork, and reusable design resources.
• Manage multiple concurrent projects, prioritize competing deadlines, and contribute to additional creative initiatives while supporting cross-functional teams in a high-volume production environment.

Requirements

• 4+ years of professional graphic design experience, preferably within digital media, entertainment, or content production.
• 2+ years of experience designing YouTube thumbnails with an understanding of performance-driven creative.
• Proficiency in Adobe Creative Suite, including Photoshop and Illustrator.
• Working knowledge of Adobe After Effects, including experience creating basic motion graphics, transitions, lower thirds, and light visual effects.
• Strong portfolio demonstrating excellence in thumbnail design, digital marketing assets, and brand-focused creative work.
• Understanding of YouTube trends, audience behavior, and visual best practices for digital content.
• Excellent written and verbal communication skills with the ability to collaborate across multiple departments.

Skills

• Visual Design
• Composition
• Typography
• Color Theory
• Branding
• Digital Design Trends
• Audience Engagement
• Adobe Creative Suite
• Photoshop
• Illustrator
• Adobe After Effects
• Motion Graphics
• YouTube Trends
• Audience Behavior

Experience Level

• 4+ years of professional graphic design experience
• 2+ years of experience designing YouTube thumbnails

About the Company

• Smosh is seeking an experienced and highly creative Graphic Designer with a strong eye for visual storytelling and audience engagement.