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About the Role
Firefly is seeking its founding Growth Marketer to establish a pipeline generation engine from the ground up as the company exits stealth mode with proven customer traction. This is a critical top-of-funnel role, working closely with sales and product marketing, to leverage internet marketing strategies in an industry that traditionally relies on older methods.
Responsibilities
- Pipeline generation across AEO/SEO, paid media, newsletter, blog, Reddit, content, and social channels.
- Establish and manage a high-velocity experimentation engine for rapid testing, measurement, and scaling of marketing initiatives.
- Develop and manage the signal stack to convert channel engagement into prioritized, high-intent accounts for SDR and sales teams.
- Conduct messaging and positioning tests in collaboration with sales and product teams.
Requirements
- 4+ years of experience in core internet growth functions.
- Demonstrated experience in at least three of the following: paid media, SEO/AEO, content marketing, social media, email marketing, or community management.
- Proven creative range in executing growth strategies with limited budgets.
- Fluency with modern growth marketing technology stacks and AI tools.
- Ability to hold an exceptionally high bar for quality through relentless iteration, intellectual honesty, and attention to detail.
- Demonstrated care, rigor, and follow-through in previous roles.
- Tenacity, low ego, and a genuine sense of ownership.
- Ability to bring thoughtfulness, optimism, and energy to the team.
- Willingness to take the work seriously without taking oneself too seriously.
Skills
- AEO/SEO
- Paid media
- Newsletter marketing
- Blog content creation
- Reddit marketing
- Content marketing
- Social media marketing
- Experimentation
- Data analysis
- Messaging and positioning
- Modern growth stack
- AI tools
Location
- New York, NY
Work Type
- In-Office
- Full-Time
Experience Level
- 4+ years
Salary/Compensations
- $160K – $190K OTE
Benefits
- Equity
- Benefits
About the Company
- Firefly is building the defining physical AI company of the next decade, starting with safety.
- We believe safety is the most important problem facing America today.
- Firefly is replacing disconnected safety systems with a single AI-native platform that combines intelligent software with beautifully designed hardware.
- In less than two years, Firefly has grown from an idea to protecting everything from boutique hotels to 30,000-student school systems, raising more than $27 million from leading investors.
- Our team includes leaders from Apple and Verkada.
- We believe the next generation of AI will move beyond screens and into the real world, becoming the system of intelligence that helps organizations operate and protect the spaces they are responsible for.
Equal Opportunity
- Firefly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law.
- We are committed to building a team where people from all backgrounds can make an impact.
- If you require accommodations during the application or interview process, please let your recruiter know.