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About the Role

As a Senior Product Marketing Manager for Core Identity, Digital Signature, and Trust, you will own the narrative around Docusign’s foundation of security, compliance, and foundational agreement technologies. You will collaborate across Sales, Growth Marketing, and Product teams to drive an integrated go-to-market (GTM) strategy and differentiated narrative for global buyers, risk officers, and legal influencers. You will serve as the primary Subject Matter Expert (SME) on the challenges, global regulatory landscapes, and buying journeys for trust-critical industries.

Responsibilities

Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes Docusign’s digital signature and identity verification solutions as the premier global standard for agreement security, trust, and compliance.
Drive the end-to-end go-to-market strategy and launch execution for new identity verification methods and premium trust services.
Own our primary trust web pages and internal sales enablement portals, ensuring both buyers and global field teams have immediate access to the latest identity, security, and compliance content.
Partner with product leads to establish data-driven feedback loops and tracking frameworks to measure user adoption of identity verification and digital signature features.
Own the overarching trust, security, and global compliance narrative for the Docusign IAM platform; create high-impact value propositions that instill buyer confidence.
Serve as the primary SME on risk and compliance, uncovering deep customer insights and evolving global regulatory trends to optimize the sales cycle and identify high-priority trust use cases.
Support strategic customer and internal events by developing trust-centric narratives, presentations, and speaker materials that reinforce Docusign’s architectural security and validity.

Requirements

8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios.
Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams.
MBA from top tier school or work equivalent.
Domain expertise in identity verification (IDV), digital identity standards, and/or electronic signatures.
Strong working knowledge of global regulatory and compliance frameworks such as eIDAS, ESIGN, UETA, KYC/AML, or SOC 2.
Highly collaborative, enthusiastic, open, proactive, and results-driven.
Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations.
Self-starter who can accomplish projects with minimal need for supervision.
Proven ability to understand and simplify complex, technical topics for non-technical audiences.

Skills

Product marketing
B2B SaaS
Go-to-market strategies
Sales enablement
Identity verification (IDV)
Digital identity standards
Electronic signatures
eIDAS
ESIGN
UETA
KYC/AML
SOC 2
Analytical skills
Problem-solving skills
Data analysis
Technical writing

Location

Hybrid

Work Type

Hybrid

Experience Level

Senior
8+ years

Education Level

Bachelor's degree or equivalent practical experience
MBA from top tier school or work equivalent

About the Company

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.
With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Equal Opportunity

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.