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About the Role

We are looking for a Content Writer to create content across the full spectrum, from brand-level storytelling to targeted vertical campaigns in Insurance, Government, and AECO. You will have ownership over how Nearmap is presented in the market and will be responsible for creating content that drives demand and builds thought leadership.

Responsibilities

• Create content that drives demand, including landing pages, email campaigns, nurture sequences, social posts, and banner ads.
• Develop thought leadership content such as industry research pieces, webinar presentations, and video scripts.
• Produce content across various formats and channels, including long and short form, written and visual, owned and paid.
• Collaborate with Growth Marketing, Creative, Digital, Sales, BDRs, and external agency partners.
• Act as a lead on AI-assisted content production, using generative AI tools to enhance work while maintaining quality, brand voice, and accuracy.

Requirements

• 3-5 years of experience in B2B or B2C marketing writing, preferably in the tech industry.
• Background in insurance, government, AECO, or customer marketing is a significant advantage.
• Experience managing creative resources, including writers, designers, and video producers.
• Ability to translate complex, technical products into clear and compelling stories for diverse audiences.
• Strong SEO knowledge, including on-page optimization and collaboration with SEO agencies.
• Proficiency with marketing analytics tools like Google Analytics to inform content strategy.
• Experience with content management systems and managing content across multiple channels and formats.
• Fluency with generative AI tools, including critical evaluation of AI output for accuracy, brand consistency, and quality.
• Ability to work from and write creative briefs.
• Skill in managing relationships with external agencies, freelance writers, designers, and video producers.
• Ability to think like an educator, understanding audience needs and comprehension.
• Capacity for simultaneous creative and analytical thinking.
• High level of organization and ability to manage multiple workstreams.
• Agility, responsiveness, and a sense of humor in work approach.

Skills

• Content creation
• Brand storytelling
• Demand generation content
• Thought leadership content
• SEO
• Marketing analytics
• Content management systems
• Generative AI tools
• Creative brief writing
• Agency management
• Audience analysis
• Creative thinking
• Analytical thinking
• Organization
• Agility
• Responsiveness

Location

• Sydney CBD

Work Type

• Hybrid flexibility

Experience Level

• 3-5 years

Benefits

• Quarterly wellbeing day off
• Wellbeing and technology allowance
• Annual flu vaccinations
• Nearmap subscription
• Stocked kitchen
• In-office lunch
• Showers

About the Company

• Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
• Nearmap provides powerful aerial imagery, AI-driven analytics, and geospatial tools.
• Our technology turns property uncertainty into decisive action.
• We move fast, we care about craft, and we're proud of what we're building.
• If you're energized by turning hard problems into real-world impact, we'd love to meet you.