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About the Role

This role will advance Tinder's MarComms strategy in Australia, focusing on making Tinder a central part of Gen Z culture through a culture-first, social-first mission. The goal is to shape narratives that resonate on platforms like TikTok, through creators, partnerships, and online communities where Gen Z is active.

Responsibilities

• Develop and implement social-first integrated MarComms strategies.
• Design and implement comms strategies that start in social.
• Develop and execute influencer strategies and campaigns aligned with Australia's marketing strategy and KPIs.
• Identify opportunities to leverage cultural moments on social platforms through influencers, owned social, and comms tactics.
• Optimize Tinder narratives for Gen Z content consumption (short-form video, creators, podcasts, niche communities, emerging platforms).
• Partner with local and global marketing teams to ensure narrative cohesion across paid, owned, and earned channels.
• Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences across key social platforms.
• Develop and implement integrated storytelling strategies with a clear planning calendar, focusing on influencers and creators.
• Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.
• Build and nurture a diverse ecosystem of creators, influencers, podcast hosts, cultural commentators, and community leaders.
• Manage local brand partnership strategies and campaigns, assessing inbound opportunities and proactively identifying new ones.
• Manage and evolve agency relationships and external communications support models.
• Build measurable earned impact through social media share-of-voice and engagement signals.
• Manage and nurture influencers, creators, and key journalist relationships, evolving success metrics beyond media coverage volume.
• Partner with local, regional, and global stakeholders on trust & safety, reputational, and corporate communications topics.
• Steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.

Requirements

• Ideally 5-10 years of experience in both communications and social media (agency or brand background).
• Highly strategic yet hands-on MarComms professional with strong execution capabilities and attention to detail.
• Experience developing and implementing reactive and proactive communications and social strategies end-to-end.
• Deep fluency in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends.
• Existing relationships in the Australian influencer, creator, and media landscapes, with a focus on Gen Z consumption.
• Comfortable operating in fast-moving, international organizations.
• Strong collaborator with the ability to influence across multiple functions and stakeholders.
• Experience managing agencies and external partners.
• Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.
• Highly organized with strong prioritization and project management capabilities.

Skills

• Communications
• Social Media
• Integrated MarComms Strategy
• Influencer Marketing
• Creator Culture
• Partnership Management
• Content Strategy
• Social Listening
• Public Relations
• Project Management
• Data Analysis
• Commercial Awareness

Location

• Sydney
• Melbourne

Work Type

• Hybrid

Experience Level

• 5-10 years

Salary/Compensations

• $130,000 - $145,000 a year

About the Company

• As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive.
• With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
• We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
• Our Values: Take the Lead, Move Fast, Better Together, Real Talk, Safety First, Spark Fun.