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About the Role

Bubble is seeking an Influencer Marketing Manager to lead its global influencer program. This role involves connecting daily operations with long-term vision, driving influencer marketing across organic and paid partnerships to boost brand awareness and advocacy. The ideal candidate is skilled in relationship building, project management, and strategy, with a strong understanding of creator culture, beauty, and social media trends.

Responsibilities

Support the development and execution of Bubble's global influencer marketing strategy in partnership with Marketing, Social, PR, and Creative teams.
Leverage storytelling, creator insights, and platform trends to align influencer initiatives with broader brand objectives.
Conduct competitive, cultural, and platform research to identify emerging opportunities and evolve Bubble's influencer playbook.
Build, nurture, and retain authentic relationships with creators, talent managers, and agencies while continuously identifying new partnership opportunities.
Lead day-to-day execution of influencer marketing, including outreach, gifting, campaign management, briefing, content approvals, tracking, and creator communications.
Manage influencer campaigns from concept through execution, including negotiations, contracting, timelines, deliverables, and post-campaign recaps.
Coordinate influencer participation for launches, events, PR mailers, and experiential activations.
Own influencer reporting across CreatorIQ, Tribe Dynamics, Dash Hudson, Storyclash, Zelf, and other relevant platforms.
Track campaign performance, earned media value, engagement, conversions, and ROI while providing actionable recommendations for optimization.
Maintain accurate creator databases, campaign documentation, dashboards, and performance reporting across global markets.
Partner closely with the entirety of the marketing team as well as regional teams to ensure influencer initiatives support integrated campaigns and overarching marketing goals.
Collaborate with retail teams across the U.S., UK, and Australia to share insights, maintain brand consistency, and scale best practices globally.

Requirements

A strategic mindset with a hands-on approach to execution.
Exceptional relationship-building, communication, and negotiation skills.
Strong project management abilities with the capacity to manage multiple campaigns simultaneously.
A passion for influencer marketing, beauty, social media, and creator culture.
A collaborative, proactive attitude with a willingness to roll up your sleeves in a fast-paced environment.
Proven success managing both organic and paid influencer campaigns from strategy through execution.
Based in the New York City area with the ability to work from the SoHo office four days per week and travel as needed.

Skills

Influencer marketing
Relationship building
Project management
Strategy
Creator culture
Beauty industry knowledge
Social media landscape
Storytelling
Creator insights
Platform trends
Competitive analysis
Cultural analysis
Influencer outreach
Gifting
Campaign management
Briefing
Content approvals
Tracking
Creator communications
Negotiations
Contracting
Timeline management
Deliverable management
Post-campaign recaps
Event coordination
PR mailer coordination
Experiential activation coordination
Reporting
CreatorIQ
Tribe Dynamics
Dash Hudson
Storyclash
Zelf
Earned media value tracking
Engagement tracking
Conversion tracking
ROI analysis
Optimization recommendations
Creator database maintenance
Campaign documentation
Dashboard maintenance
Performance reporting
Cross-functional collaboration
Global collaboration
Retail team collaboration
Brand consistency
Best practice scaling
Affiliate platforms
Social commerce platforms
Organizational skills
Analytical skills
Communication skills

Location

New York, NY (SoHo)

Work Type

Hybrid
4 days/week in office
Friday Remote

Experience Level

5–7 years of influencer marketing experience

Education Level

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Salary/Compensations

$80,000 - $105,000

About the Company

Bubble is on a mission to democratize clinical skincare.
We create dermatologist-developed, clinically effective skincare that's accessible, affordable, and made for the next generation.
Available in more than 18,000 retail doors globally, Bubble has built one of the fastest-growing and most engaged communities in beauty through authentic storytelling, creator partnerships, and a deep connection with our audience.