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About the Role

The Clinic Marketing Specialist is responsible for bringing Vos Collection Clinics to life across key marketing channels, reporting to the Clinic Marketing Manager. This role will lead marketing activations across various channels that fit unique clinic needs and contribute to aligned 52-week marketing plans.

Responsibilities

• Lead the execution of clinic marketing activities across multiple channels: email, SMS, social, website and other relevant channels.
• Plan and execute clinic content creation across organic marketing channels using an innovative approach to create effective and engaging content.
• Provide copywriting for email, website, and social media that reflects the brand tone of voice and drives engagement.
• Help source local and specialized third-party support for marketing activities, including designers, content creators, photographers, videographers, writers, and event support.
• Engage in day-to-day clinic marketing and brand support, including website updates, print collateral, signage, and ad-hoc social and e-mail support.
• Develop strong relationships with key team members within clinic marketing, operations, and clinic staff.
• Support activations with local partnerships, seeking mutually beneficial cross-promotional opportunities.
• Report on relevant clinic marketing KPIs and work with the Clinic Marketing Manager to review priorities.
• Support the development of the 52-week marketing calendar, reflective of key seasonal activations and local highlights per clinic.
• Support other clinic marketing teams by sharing best practices and key tactics to help elevate the Marketing departments' effectiveness.

Requirements

• Have a growth mindset and are constantly looking for opportunities to grow your skills and improve the team around you.
• Have a commitment to improvement, knowing that efforts can always get better through feedback, iteration and experimentation.
• Great organization and prioritization, with the ability to keep up to date on the status and needs of multiple unique clinics.
• Able to identify areas of need and find proper resources and/or training needed to address areas of support.
• Good understanding of how a full marketing mix works, understanding the role of different channels, tactics, and efforts to help address specific business needs.
• Able to adjust plans in the face of performance issues or changing business needs, regrouping with key stakeholders and willing to chart new paths.

Skills

• HubSpot
• Sprout Social (or related social media platform)
• Monday.com or Asana
• Canva
• CapCut
• Adobe Suite

Location

• GTA Hybrid

Work Type

• Hybrid
• Full-time

Salary/Compensations

• $60,000.00-$70,000.00 per year

Benefits

• Casual dress
• Dental care
• Disability insurance
• Flexible schedule
• Life insurance
• Paid time off
• Store discount
• Vision care
• Work from home

About the Company

• Vos Collection is a group of Canada’s leading Medical Aesthetics clinics with the goal of providing world-class patient experiences.
• We aim to allow our partners to achieve their personal and professional aspirations by providing support through a collaborative and inclusive approach.
• Our core values are: RESPECT, INNOVATION, COMMUNITY, EXCELLENCE, AGILITY