About the Role
The Vice President, Event Sponsorships and Activation is responsible for building and leading A+E Global Media's sponsorship business across its growing portfolio of live events, experiences, and integrated media offerings. This executive will drive sponsorship revenue by developing sponsorship strategies and strategic partnerships that leverage A+E's premium brands, content, audiences, and live experiences. This role will establish the sponsorship strategy, partnering within the sales division, and oversee the full sponsorship lifecycle—from packaging and business development to account growth and activation.
Responsibilities
- Develop and execute the sponsorship sales strategy across A+E Global Media's live events portfolio.
- Establish annual revenue goals, business plans, and growth strategies to build a scalable sponsorship organization.
- Develop sponsorship packaging, pricing, inventory strategy, and integrated partnership offerings.
- Identify new revenue opportunities by combining live events with digital, social, branded content, experiential marketing, hospitality, and talent integrations.
- Build a sustainable pipeline of new business while expanding long-term strategic partnerships.
- Lead the pursuit and negotiation of high-value sponsorship opportunities with Fortune 500 brands, agencies, and strategic partners.
- Personally manage executive-level client relationships and key partnership negotiations.
- Develop multi-event and multi-year sponsorship agreements that maximize long-term value.
- Establish disciplined forecasting, pipeline management, and sales performance metrics.
- Consistently achieve and exceed annual sponsorship revenue goals.
- Develop innovative sponsorship programs that align client marketing objectives with A+E's premium brands and experiences.
- Partner with Programming, Production, Marketing, Research, Client Solutions, and Revenue teams to create differentiated marketplace opportunities.
- Stay ahead of sponsorship, experiential marketing, consumer engagement, and measurement trends.
- Serve as a strategic advisor to clients by developing customized partnership solutions that deliver measurable business outcomes.
- Develop executive relationships with brand marketers, agency leaders, and decision-makers across key industry categories.
- Position A+E Global Media as a trusted strategic partner for integrated sponsorship programs.
- Lead executive business reviews and long-term partnership planning with key sponsors.
- Ensure exceptional sponsor satisfaction while driving renewal, upsell, and cross-platform growth opportunities.
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
- Implement scalable sales processes, CRM discipline, forecasting, and performance reporting.
- Collaborate across the organization to ensure seamless execution of sponsorship programs and exceptional client experiences.
- Recruit, develop, and lead a best-in-class sponsorship sales organization.
Requirements
- 10+ years of experience in sponsorship sales, brand partnerships, integrated marketing, media sales, or live event commercialization.
- 7+ years of leadership experience managing high-performing sales organizations.
- Ability to travel as needed.
- At least 7+ years of demonstrated success generating multi-million-dollar sponsorship revenue through consultative, strategic selling.
- Prior experience building and scaling sponsorship or partnership businesses.
- Can bring a strong network of senior marketing executives, agency leaders, and brand decision-makers.
- At least 5+ years of experience developing integrated sponsorship programs across live events, digital media, branded content, social platforms, and experiential marketing.
- Exceptional executive presence, communication, presentation, and negotiation skills.
- Strategic thinking with strong financial acumen and experience managing revenue forecasting and business planning.
- Entrepreneurial mindset and leadership style with the ability to build processes, inspire teams, and drive organizational growth.
- Strong collaboration skills and a solutions-oriented style, who thrives in a fast-paced, ambiguous environment.
- A passion for innovation, relationship building, and delivering exceptional client experiences.
Location
- New York City
- Los Angeles
- Chicago
- Stamford, CT
- Remote (eligible states listed)
Work Type
- Remote
- Hybrid
- Full-time in office
Experience Level
- Vice President
- 10+ years of experience
- 7+ years of leadership experience
- 7+ years of demonstrated success
- 5+ years of experience
Salary/Compensations
- $230,769 - $270,000
Benefits
- Healthcare coverage
- 401k matching
About the Company
- A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
- A+E Global Media® is a collection of culture brands that includes A&E®, The HISTORY® Channel, Lifetime®, LMN®, FYI®, VICE TV and BIOGRAPHY®.
- We are in seven out of 10 American homes and have a cumulative reach of 342 million people worldwide.
- We also have 500+ million digital users across our sites and streaming apps, which include A&E Crime Central, HISTORY Vault and Lifetime Movie Club.
- We are in the story business, and just as the industry and art form have evolved, so have we.
- Since our founding in 1983 with just two cable channels, we have grown into a multiplatform, multimedia, multigenre content creator.
Equal Opportunity
- A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.
- The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
- We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
- If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact careers@aegm.com
- For additional information and review please contact careers@aegm.com
