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About the Role

The Senior Analyst will be part of a cross-functional team focused on developing mixed marketing models for clients. The ideal candidate is a proactive self-starter well-versed in the data modeling process, including data collection, tidying, statistical modeling, and communicating insights to non-technical teams.

Responsibilities

• Collaborate with the project lead to understand client objectives and design robust statistical and econometric attribution models.
• Develop, validate, and refine statistical and econometric models, including Marketing Mix Models, to measure marketing effectiveness across channels.
• Build statistical analyses aligned with business needs, focusing on ROI, marginal returns, and budget optimization.
• Utilize open-source MMM tools such as Google Meridian, Meta Robyn, and Light-weight MMM, while exploring custom modeling approaches when necessary.
• Explore and implement a variety of statistical and analytical techniques, including linear and non-linear regression, Bayesian time-series forecasting, hierarchical models, and machine learning algorithms.
• Prepare and manage structured and unstructured data sources, ensuring data quality through effective ETL processes and rigorous validation checks.
• Automate data pipelines and model workflows using tools like SQL, Python, dbt, or Airflow to improve efficiency and scalability.
• Conduct scenario simulations, what-if analyses, and incrementality tests to validate model outputs and improve attribution accuracy.
• Work closely with the project lead to translate complex analytical outputs into actionable insights and strategic recommendations for clients and industry stakeholders.
• Interpret model results within the context of the client’s business and industry to identify relevant trends, growth opportunities, and actionable strategies.
• Communicate technical concepts effectively to both technical and non-technical stakeholders through clear storytelling, visualizations, and presentations.

Requirements

• Proficient in SQL, Python, and/or R for data manipulation, statistical modeling, and automation.
• Strong knowledge of statistical methods, including regression analysis, Bayesian modeling, time-series forecasting, and causal inference techniques.
• Experience with data visualization tools such as Tableau, Power BI, or Python libraries to create clear, impactful dashboards and reports.
• Familiarity with cloud platforms like AWS, Google Cloud (BigQuery), or Azure for large-scale data processing.
• Understanding of marketing channels (TV, digital, search, social, OOH) and how they influence business outcomes.
• Strong problem-solving skills with the ability to approach complex business challenges analytically and strategically.
• Excellent communication and presentation skills, with the ability to convey technical findings to non-technical audiences.
• Experience in project management, with the ability to manage timelines, deliverables, and stakeholder expectations effectively.
• Experience with open-source MMM frameworks and advanced machine learning techniques.
• Knowledge of marketing attribution models, budget allocation strategies, and optimization techniques.
• Background in experiment design, including A/B testing and geo-lift studies for marketing campaigns.

Skills

• SQL
• Python
• R
• Statistical Modeling
• Regression Analysis
• Bayesian Modeling
• Time-Series Forecasting
• Causal Inference
• Data Visualization
• Tableau
• Power BI
• Plotly
• Seaborn
• Matplotlib
• AWS
• Google Cloud
• BigQuery
• Azure
• Marketing Channels
• Problem-Solving
• Communication
• Presentation Skills
• Project Management
• MMM Frameworks
• Machine Learning
• Marketing Attribution
• Budget Allocation
• Optimization Techniques
• Experiment Design
• A/B Testing
• Geo-lift Studies
• ETL Processes
• dbt
• Airflow

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• Senior

Salary/Compensations

• $75k-80k

Benefits

• Medical
• Dental
• RRSP
• Paid time off

About the Company

• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.