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About the Role
As Delegate Relations Lead within Reuters Events, you will drive delegate revenue through consultative sales and outbound partnerships, owning relationships with VIPs and senior stakeholders from first conversation to on-site experience. You’ll play a key role in curating high-value audiences, creating meaningful peer-to-peer networking, and ensuring every event delivers exceptional value—for our delegates and our partners.
Responsibilities
- Build and maintain a focused target account list in collaboration with Conference Producers, using LinkedIn, company research, and industry news.
- Source, qualify, and nurture leads through the sales funnel, ensuring accurate Salesforce CRM upkeep.
- Re-engage past delegates and speaker contacts to drive repeat attendance.
- Develop and execute a VIP acquisition and nurturing plan aligned with event milestones, supported by the Sector Head and Head of Delegate Sales.
- Send personalized invitations, manage RSVPs, and ensure high-value onsite engagement and networking.
- Maintain ongoing relationships with VIPs and industry groups to enhance delegate experience and retention.
- Collaborate with marketing and commercial teams to identify attendee growth areas and optimize outbound focus based on booking patterns.
- Provide insights into industry challenges and investment trends to support onsite sponsor introductions and strategic networking.
- Manage face-to-face VIP engagement during events, ensuring meaningful interactions with sponsors and other stakeholders.
- Follow through on nurture processes to secure attendance and post-event relationship continuity.
Requirements
- Previous outbound B2B sales experience in an events environment.
- Proven track record of engaging with C-level executives and senior decision makers.
- Partnership development experience with focus on relationship building and lead conversion.
- Outbound prospecting expertise across multiple channels (LinkedIn, email, phone, referrals).
- Lead qualification and nurturing capabilities.
- Pipeline management and revenue forecasting.
- Cross-functional collaboration abilities (working with marketing, sales teams, content teams).
- Event industry experience preferred, with understanding of delegate/attendee acquisition.
- CRM and data management experience preferred (specifically Salesforce).
Skills
- Salesforce CRM
- Consultative sales
- Outbound partnerships
- Relationship building
- Lead conversion
- Outbound prospecting
- Lead qualification
- Nurturing
- Pipeline management
- Revenue forecasting
- Cross-functional collaboration
- Data management
Location
- London
Work Type
- Hybrid
Experience Level
- Senior-level
Benefits
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Two paid volunteer days off annually
- Opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives
About the Company
- Reuters Events is a fast-growing part of Thomson Reuters, delivering world-class conferences and strategic insight across sectors from energy and pharma to finance, legal and automotive.
- We bring together senior leaders, innovators and policy makers to drive the conversations shaping tomorrow’s industries.
- Backed by the trusted Reuters brand and decades of industry expertise, our mission is to deliver the intelligence and connections leaders need to fuel long‑term success.
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
- We serve professionals across legal, tax, accounting, compliance, government, and media.
- Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.
- Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
- We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments.
- At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.
- As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
- At Thomson Reuters, we’re not riding the AI wave — we’re reshaping the future of professional work across law, tax, compliance, and journalism.
- Here, you will collaborate with smart, ambitious people who thrive on solving complex problems, delivering market-leading solutions, and innovating with curiosity and care.
Equal Opportunity
- As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.
- To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
- Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
- We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.