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About the Role
Kraymer Art is an anime-inspired jewelry and accessories brand seeking a senior marketing leader to own all paid and organic marketing activities. This role is responsible for strategy, execution, budget management, creative oversight, and performance analysis to drive revenue growth and scale the brand to multiple seven figures.
Responsibilities
- Own the full marketing strategy and budget across Meta Ads, with expansion into Google, organic, and influencer channels.
- Manage Meta Ads campaigns end-to-end, including structure, creative testing, scaling, and performance optimization.
- Analyze performance data daily and iterate on strategy based on findings.
- Oversee the creative team, reviewing ad output for quality, brand alignment, and performance potential.
- Independently write and develop ad creative, including scripts, copy, and visual direction.
- Identify winning creatives and direct future production based on performance.
- Monitor social media for trends, competitor activity, and audience behavior shifts.
- Lead recruitment and onboarding of additional marketing and creative talent.
- Collaborate with the product team to align marketing campaigns with product launches and releases.
- Develop a deep understanding of customer psychology within the jewelry and anime fandom space to inform messaging and offers.
Requirements
- Genuine anime fan with active knowledge of current titles, fandom culture, and the target audience.
- Proven experience managing Meta Ads with $50,000+ monthly ad spend and direct performance accountability.
- Experience marketing fashion products, including evaluating creative quality and aesthetics.
- Portfolio of independently produced graphic and video ads (scriptwriting, design, editing).
- Experience with Shopify e-commerce businesses generating at least $2 million in annual revenue.
- Active and frequent use of Instagram and social media, staying current on relevant trends.
- Prior management experience with direct oversight of at least one team or function.
- Strong conviction that video creative is the primary driver of Meta Ads performance, supported by experience.
Skills
- Meta Ads management
- Ad creative development
- Performance analysis
- Budget management
- Team leadership
- Customer psychology
- E-commerce marketing
- Social media monitoring
- Shopify
- Google Analytics GA4
- Triple Whale
- Atria
- Claude
- AI tools
- YouTube Ads
- Google Ads
- TikTok Ads
- Higgsfield
- Influencer marketing
- Affiliate marketing
- TikTok Shop
- Microsoft Clarity
Location
- Remote
Work Type
- Fully remote
- Long-term role
- Full-time potential
Experience Level
- Senior leadership
- Management experience
Benefits
- Pay raises
- Bonuses for strong performance
About the Company
- Kraymer Art is an anime-inspired jewelry and accessories brand with a focused niche audience and strong creative identity.
- Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience.