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About the Role

The Marketing Science team at Snap helps advertisers maximize ROI from Snap’s ads platform through advanced measurement and analytics. We equip Sales teams with data-driven insights and partner with Product, Engineering, Strategy, and Sales to ensure Snap’s ad products are effective and customer-centric. We are seeking a Senior Marketing Scientist to drive performance improvements across measurement solutions, strategic partners, and top advertisers.

Responsibilities

Drive performance improvement across key measurement solutions, strategic partners, and top advertisers through learning agenda development, measurement strategy, experimental design, causal analytics, and ads efficacy solution prototyping.
Lead measurement, research, and learning plans for key clients, partners, and solutions to support advertiser objectives and Snap’s business goals.
Develop strategy, prioritization, and roadmaps for ads measurement and insights products across assigned solutions, partners, industries, or verticals.
Collaborate with Product, Engineering, Data Science, and R&D teams to prototype, validate, and scale new measurement solutions.
Lead the scoping and development of custom multi-study meta-analyses to understand the relative impact of different marketing strategies across digital platforms.
Build measurement capabilities, performance guidance, and advocacy across verticals, strategic partners, advertisers, cross-functional teams, and the industry.
Partner with Sales teams to deliver actionable insights and consultative recommendations that improve advertiser performance.
Contribute to thought leadership initiatives on measurement, attribution, and advertising effectiveness.
Utilize AI tools to efficiently develop scalable data solutions while maintaining rigorous standards for accuracy and statistical integrity.

Requirements

Ability to structure and conduct analyses to generate insight and recommendations.
Clear and concise communication; comfortable presenting insights and recommendations to senior stakeholders.
Understanding of measurement concepts, solutions, and underlying statistical fundamentals.
Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling.
Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
Proficiency with advanced analytical tools (e.g. SQL, R, SAS).
Ability to access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
Understanding of vertical needs and ability to creatively apply measurement solutions and insights.
Strong understanding of Snapchat and the digital advertising and measurement ecosystem.
Adaptability in learning and applying evolving AI systems and tools.

Skills

Advanced analytics
Measurement
Experimental design
Causal analytics
Ads efficacy solution prototyping
Measurement strategy
Research
Learning plans
Product strategy
Data Science
R&D
Meta-analysis
AI tools
Statistical integrity
SQL
R
SAS
Data-mining
Time series analysis
Causal modeling
Sampling approaches
Conversion lift
Brand lift
Econometrics modeling
Digital advertising
Measurement ecosystem

Location

United States

Work Type

Office (4+ days per week)

Experience Level

5+ years of post-Bachelor’s advanced analytics and measurement experience
Master’s degree in a quantitative or business field + 4 years of post-graduate advanced analytics and measurement experience
PhD in a relevant quantitative or business field + 1 year of post-graduate advanced analytics and measurement experience

Education Level

Bachelor’s degree in a quantitative or business field, or equivalent years of practical work experience
Master’s degree in a quantitative or business field
PhD in a relevant quantitative or business field
Advanced degree in business, math, economics, engineering or a related field

Salary/Compensations

Zone A (CA, WA, NYC): $157,000-$235,000 annually
Zone B: $149,000-$223,000 annually
Zone C: $133,000-$200,000 annually
Eligible for equity in the form of RSUs

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success

About the Company

Snap Inc. is a technology company focused on improving the way people live and communicate through the camera.
The Company operates Snapchat, a visual messaging app, and subsidiaries like Specs Inc., dedicated to making computing more human.
Other digital services include Bitmoji and Saturn.
Snap Inc. believes that being together in person helps build culture faster, reinforce values, and serve the community, customers, and partners better through dynamic collaboration.
Snap Inc. believes a diverse team enables the creation of innovative products.
Snap Inc. is committed to providing employment opportunities regardless of protected classifications.

Equal Opportunity

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.