Product Marketing Manager at Reed Technology | Raleigh, NC | Rezi

Product Marketing Manager at Reed Technology

Product Marketing Manager

Reed Technology · Raleigh, NC

3 weeks ago

Product Marketing Manager

Reed Technology · Raleigh, NC

22 days ago
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About the Role

Shape how AI-powered solutions reach the market at LexisNexis. You'll partner closely with Product Management, Sales, Customer Success, and Marketing to develop positioning, influence go-to-market strategy, launch new capabilities, and help customers understand the value of our solutions. This role supports multiple products across the Professional business, including AI-powered and data-driven solutions, giving you the opportunity to shape messaging and go-to-market strategy across a diverse portfolio.

Responsibilities

  • Drive product positioning and messaging, translating complex technologies into compelling customer-focused messaging.
  • Ensure consistent messaging across campaigns, product launches, sales enablement, and customer communications.
  • Influence go-to-market strategy by serving as the marketing representative on cross-functional teams.
  • Influence product strategy through customer insights, market intelligence, and competitive analysis.
  • Partner with Product Management to bring new capabilities and enhancements to market successfully.
  • Develop launch plans and enable the broader marketing organization with messaging, assets, and guidance.
  • Champion the voice of the customer by leveraging feedback and insights to refine strategy and positioning.
  • Develop personas, identify buying behaviors, and map customer journeys.
  • Support sales enablement efforts to help commercial teams articulate value and win competitive opportunities.
  • Equip Sales and Customer Success with messaging, presentations, competitive intelligence, and use cases.
  • Support customer adoption and expansion by developing messaging and content that increases engagement.
  • Lead through collaboration across Product Management, Digital Marketing, Campaign Marketing, Segment Marketing, Customer Success, Sales, and Executive Leadership.
  • Build trusted relationships and influence stakeholders across functions.
  • Present recommendations, messaging strategies, launch plans, and market insights to leadership audiences.
  • Monitor the market by tracking competitive activity, industry trends, and emerging technologies.
  • Translate market intelligence into actionable recommendations that strengthen differentiation and improve go-to-market execution.

Requirements

  • 4-7+ years of Product Marketing or related B2B marketing experience.
  • Experience marketing enterprise SaaS, AI, data, analytics, or technology solutions.
  • Proven success developing positioning, messaging, and go-to-market strategies for software products.
  • Strong customer research and competitive intelligence skills with the ability to translate insights into business strategy.
  • Exceptional storytelling, writing, presentation, and communication skills.
  • Experience partnering with Product Management and influencing cross-functional teams.
  • Demonstrated success supporting product launches, feature rollouts, and adoption initiatives.
  • Strong executive presence with the ability to communicate effectively with senior stakeholders.
  • Ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Global B2B marketing experience.
  • Experience supporting multiple products within a portfolio.
  • Familiarity with AI-powered products, information services, data platforms, or enterprise software.
  • Experience using AI tools to accelerate research, content development, and go-to-market execution while applying sound judgment and strategic thinking.

Skills

  • Product Marketing
  • B2B Marketing
  • Enterprise SaaS Marketing
  • AI Marketing
  • Data Marketing
  • Analytics Marketing
  • Technology Solutions Marketing
  • Positioning
  • Messaging
  • Go-to-Market Strategy
  • Customer Research
  • Competitive Intelligence
  • Storytelling
  • Writing
  • Presentation
  • Communication
  • Cross-functional Collaboration
  • Product Launch
  • Adoption Initiatives
  • Executive Presence
  • Project Management
  • AI Tools

Location

  • USA

Work Type

  • Flexible hours

Experience Level

  • 4-7+ years

Education Level

  • Bachelor's degree in Marketing, Business, Communications, or a related field

Salary/Compensations

  • $78,800 - $131,300

Benefits

  • Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
  • Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
  • Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
  • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
  • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
  • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
  • Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
  • Country specific benefits

About the Company

  • LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world.
  • As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
  • LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world.
  • We help lawyers win cases, manage their work more efficiently, serve their clients better and grow their practices.
  • We assist corporations in better understanding their markets and preventing bribery and corruption within their supply chains.
  • We partner with leading global associations and customers to help collect evidence against war criminals and provide tools to combat human trafficking.
  • We endeavour to advance the rule of law across the world.
  • Our teams are combining unparalleled legal and business information with analytics and technology to advance what’s possible for the way our customers work and to advance what’s possible in the world by strengthening the rule of law.

Equal Opportunity

  • We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
  • Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.
  • Please read our Candidate Privacy Policy.
  • We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
  • USA Job Seekers: EEO Know Your Rights.