Senior Manager, Policy Communications - LUS & Social Impact at Lyft | NY, US | Rezi

Senior Manager, Policy Communications - LUS & Social Impact at Lyft

Senior Manager, Policy Communications - LUS & Social Impact

Lyft · NY, US

1 months ago

Senior Manager, Policy Communications - LUS & Social Impact

Lyft · NY, US

2 months ago
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About the Role

Lyft's Communications team is seeking a Senior Manager, Policy Communications, LUS & Social Impact to lead communications across public policy, Lyft Urban Solutions (LUS), and social impact. This role shapes narratives with regulators, government officials, media, and the public on critical transportation and mobility issues. It also leads communications for Lyft's bikeshare and micromobility portfolio and drives storytelling around social impact programs. The role requires collaboration and executive stakeholder management, focusing on building trust and aligning communications with Lyft's strategy and brand voice.

Responsibilities

  • Design and execute proactive communications strategies that advance Lyft's position on transportation, rideshare regulation, driver policy, safety, and mobility equity.
  • Develop and maintain a rapid response program ensuring accurate and timely information reaches media, regulators, and the public on high-priority policy issues.
  • Create and manage a strategic roadmap for public appearances, speaking opportunities, and thought leadership.
  • Partner with Government Affairs and Public Policy teams to align on strategic messaging for emerging legislation, regulatory proceedings, and government engagements.
  • Help lead communications for Lyft's bikeshare and micromobility portfolio, spanning policy, corporate, and consumer dimensions.
  • Partner with LUS External Affairs to develop earned media strategies and stakeholder outreach for program announcements, expansions, ridership milestones, and market launches.
  • Manage reactive press inquiries on LUS-related topics including pricing, ridership, safety, and regulatory developments.
  • Support consumer-facing communications moments including rebrands, seasonal campaigns, and rider engagement initiatives.
  • Develop messaging and materials for LUS partnership announcements and corporate milestones.
  • Lead communications strategy for Lyft's social impact programs, including Round Up & Donate, Jobs Access, and Voting Access initiatives.
  • Develop compelling narratives and materials that translate Lyft's social impact work into accessible public storytelling.
  • Manage earned media outreach for social impact announcements, prioritizing local storytelling and community voices.
  • Support recognition and award opportunities that amplify Lyft's social commitments.
  • Partner with the Social Impact team and external nonprofit and corporate partners to develop joint communications plans.
  • Build and maintain strong, trust-based relationships with policy-focused journalists, editors, and outlets.
  • Own proactive media outreach and manage inbound press inquiries on policy, LUS, and social impact topics.
  • Identify and cultivate third-party validators, advocates, and coalition partners who can amplify Lyft's messages.
  • Collaborate with Legal and Litigation teams, providing real-time counsel and response during active proceedings or regulatory actions.
  • Prepare senior executives and spokespeople for media interviews, policy briefings, legislative testimony, and public appearances.
  • Partner cross-functionally with Marketing, Brand, Legal, and Operations teams to ensure alignment between communications and company-wide messaging.
  • Engage actively with Lyft's regional teams and travel on-site to key markets as needed to develop localized communications strategies.
  • Write and edit high-quality communications materials including press releases, op-eds, statements, fact sheets, briefing documents, and messaging guides.
  • Develop content for owned channels — including blog posts, social copy, and digital campaigns — that translates complex policy and impact issues into accessible public narratives.
  • Support internal communications efforts that keep Lyft team members informed on policy, LUS, and social impact developments.

Requirements

  • 8+ years of relevant experience in communications, with meaningful focus on public policy, government affairs, regulatory environments, advocacy, or social impact.
  • Proven track record developing and executing strategic communications campaigns at a tech company, in-house at a major corporation, or in a government/regulatory communications role.
  • Demonstrated knowledge of the rideshare, mobility, or transportation policy landscape.
  • Experience with urban mobility, micromobility, or transit communications is a strong plus.
  • Exceptional written and verbal communicator — including experience producing polished media materials, executive-ready briefings, and public-facing content under deadline pressure.
  • Established relationships with policy and tech press; demonstrated success securing media coverage on policy-related topics.
  • Proven ability to build trusted relationships with senior leaders, external partners, and cross-functional stakeholders across complex organizations.
  • Ability to manage multiple high-priority projects simultaneously in a fast-paced, rapidly changing environment.
  • Strong judgment and discretion in representing company positions on sensitive policy matters.
  • Experience with crisis communications and rapid response in regulatory or litigation-adjacent environments is a strong plus.
  • Bachelor's degree in Communications, Public Policy, Political Science, Journalism, or a related field.

Skills

  • Public policy communications
  • Social impact communications
  • Micromobility communications
  • Media relations
  • Stakeholder relations
  • Crisis communications
  • Rapid response
  • Content development
  • Executive communications
  • Cross-functional collaboration

Location

  • New York City area

Work Type

  • Hybrid
  • In-office (3 days per week)
  • Remote (up to 4 weeks per year)

Experience Level

  • Senior Manager
  • 8+ years of relevant experience

Education Level

  • Bachelor's degree in Communications, Public Policy, Political Science, Journalism, or a related field

Salary/Compensations

  • $132,000 - $165,000

Benefits

  • Medical, dental, and vision insurance options
  • Mental health benefits
  • Family building benefits
  • Child care and pet benefits
  • 401(k) plan with company match
  • Discretionary paid time off (salaried)
  • 15 days paid time off (hourly)
  • 18 weeks of paid parental leave
  • Subsidized commuter benefits
  • Monthly Lyft credits
  • Complimentary Lyft Pink membership

About the Company

  • Lyft's purpose is to serve and connect.
  • Lyft aims to cultivate a work environment where all team members belong and have the opportunity to thrive.

Equal Opportunity

  • Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
  • We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.