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About the Role
This role is about reinventing marketing with AI to build Middesk's outbound engine, including systems, targeting, and go-to-market plays to reach the right buyers. It involves working across ABM, personalized outreach, SDR partnership, and account-based campaigns, using AI and automation as force multipliers. This is a builder role for someone who wants to engineer company growth.
Responsibilities
- Build Middesk’s outbound engine: the systems, the targeting, the creative GTM plays that get us in front of the right buyers.
- Work across ABM, personalized outreach, SDR partnership, and account-based campaigns.
- Own outbound growth programs across ABM, email, LinkedIn, events, and targeted campaigns.
- Develop AI-enabled prospect research and personalization workflows that scale without losing specificity.
- Partner with SDRs, building the systems and messaging that make the sales team faster and more effective.
- Establish segmentation, targeting, and account intelligence infrastructure grounded in real signal.
- Manage outbound performance analytics and optimization.
- Execute creative GTM experiments, event-based targeting, and breakout campaign moments.
Requirements
- 2–5 years in growth marketing, demand generation, ABM, or outbound strategy, ideally in B2B SaaS or fintech.
- Strong understanding of outbound systems, personalization mechanics, or SDR workflows.
- Builder mentality, you create infrastructure and processes, not just execute tasks.
- Highly resourceful and execution-oriented, comfortable moving before everything is defined.
- Strong communication and messaging instincts.
- Excited by tooling, automation, and modern approaches to GTM.
- Experience at companies like Ramp, Mercury, Brex, Clay, Rippling, or Deel (Bonus).
- Hands-on experience with Clay, Apollo, HubSpot, Outreach, or outbound automation platforms (Bonus).
- Experience building AI-enriched prospect research or agentic outbound workflows (Bonus).
- Strong creative instincts around campaigns, events, or account-based engagement (Bonus).
Skills
- Growth marketing
- Demand generation
- ABM
- Outbound strategy
- B2B SaaS
- Fintech
- Outbound systems
- Personalization mechanics
- SDR workflows
- Tooling
- Automation
- GTM strategy
- AI
- Email marketing
- LinkedIn outreach
- Event marketing
- Targeted campaigns
- Prospect research
- Account intelligence
- Performance analytics
- Creative campaign development
Location
- NYC
- SF
Work Type
- Hybrid
- 3 days per week in office
Experience Level
- 2-5 years
About the Company
- Middesk makes it easier for businesses to work together by transforming business identity verification with seamless access to complete, up-to-date data.
- Their platform helps companies confidently verify business identities, onboard customers faster, and reduce risk.
- Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List.