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About the Role

This role is responsible for driving continuous engagement and retention across MaRS’s venture portfolio by leveraging lifecycle marketing, automation, and data-driven insights to ensure founders and partners consistently derive value from the MaRS ecosystem. You will act as the bridge between Product, Program, and Communications teams to create a seamless, high-value user experience.

Responsibilities

• Design and execute end-to-end lifecycle campaigns (acquisition, onboarding, retention, and re-engagement) to maximize venture participation in the MaRS Connect platform including the Digital MaRS Community
• Produce high-converting copy for digital channels, maintaining MaRS brand guidelines across all touch points
• Build and manage Mailchimp drip campaigns and automated workflows, ensuring the right message is received by the right contact at the optimal time
• Participate in bi-weekly meetings with the Connect Product team to review metrics, identify drop-off points, and recommend improvements to improve stickiness
• Spearhead the use of AI tools to customize the venture experience by segmenting and identifying profile changes that trigger personalized and relevant content
• Execute multi-channel promotional strategies for virtual and in-person events (Peer to peer sessions, Small Group Advisory, panels and cohorts) focusing on clear value proposition messaging to attract busy founders and their teams
• Lead a unified intake process for marketing and communications requests going to the venture portfolio, ensuring the portfolio is never “spammed” and the messaging remains clear
• Manage and execute on requests for collateral creation, copywriting, Mailchimp administration, event promotion, and messaging that go to the venture portfolio
• Provide specialized support to program teams (e.g., Learning Solutions, Cohorts, thematic areas) by developing content and ensuring it reaches the right audience through the right channels
• Maintain clarity and coordination of messaging to the venture portfolio through shared calendars, planning tools, and request-tracking workflows

Requirements

• Bachelor's degree from an accredited university in Marketing or Communications
• 4+ years professional experience in marketing and digital engagement
• Strong capabilities in Mailchimp, GSuite (Calendar, Sheets, Slides)
• Familiarity with digital community platforms and CRM/email marketing tools, including Salesforce
• Understands best practices in producing high-performing copy for digital media
• Strong copywriting skills tailored to startup/founder audiences
• Ability to multi-task and comfortable working in a fast paced environment
• Strong interpersonal and relationship management skills
• Strong ability to work independently and collaboratively, and to learn quickly and problem solve
• Exceptional time management skills
• Excellent verbal and written communication skills
• Experience with end-to-end lifecycle campaigns
• Experience with product marketing design and implementation
• Experience with leading impactful email campaigns for curated audiences
• Online community management skills with a strong track record of fostering peer networks
• Data-driven mindset and decision-making
• Great ability to build rapport with founders and ecosystem partners.
• A proactive, solutions-oriented attitude with a passion for supporting startups and founders
• Applicants must be legally eligible to work in Canada
• Reside in Ontario
• Willing to work out of our Toronto office (101 College Street) a minimum of 3 days per week

Skills

• Marketing
• Digital Engagement
• Mailchimp
• GSuite
• Salesforce
• Copywriting
• AI tools
• Lifecycle Marketing
• Product Marketing
• Email Campaigns
• Online Community Management
• Data-driven decision-making
• Relationship Management
• Time Management
• Verbal Communication
• Written Communication

Location

• Toronto, Ontario, Canada

Work Type

• Hybrid
• Fixed-term contract

Experience Level

• Senior Associate
• 4+ years professional experience

Education Level

• Bachelor's degree in Marketing or Communications

Salary/Compensations

• $60,000 - $70,000

Benefits

• Canada Life benefits
• Lifestyle spending account
• Generous paid time-off

About the Company

• MaRS Discovery District is a charitable organization and North America’s largest urban innovation hub, dedicated to helping high-growth technology companies succeed.
• With a focus on climate, health sciences and other emerging technologies, MaRS supports startups tackling some of the world’s most pressing issues.
• Through its world-class facilities, strategic programs and partnerships, MaRS accelerates the adoption of groundbreaking Canadian technology and bolsters a globally competitive innovation ecosystem.
• MaRS is the place where you can play a meaningful role in the innovation economy.

Equal Opportunity

• We actively encourage all candidates to apply, including equity-deserving communities, including those who identify as BIPOC, racialized, women, people with disabilities, and people with diverse gender identities, expressions and sexual orientations.
• We want you to be comfortable being your most authentic self throughout our recruitment process.
• Please reach out to careers@marsdd.com if there’s anything we can do to make your experience more accessible and inclusive, including accommodations. Include 'Accessibility Request' in your subject line.