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About the Role

As the first dedicated Senior Sales Enablement Manager, you will be responsible for the systems, content, and training that transform our sales organization into a high-performing and scalable unit. You will design and implement training programs, develop playbooks for core segments like electrical, plumbing, heating, and photovoltaics, and collaborate closely with Product Marketing, Product, Sales Leadership, and RevOps. This ensures our sales representatives know what to say, to whom, and why, supported by data rather than intuition. You will report directly to the RevOps Lead and work alongside sales to bridge the gap between strategy and execution. This role is visible, impactful, and offers significant scope to build enablement at HERO sustainably as we grow.

Responsibilities

Develop impactful sales content in collaboration with Product Marketing, including pitch decks, battle cards, one-pagers, email templates, demo scripts, and ROI calculators.
Ensure a consistently high level of quality across all sales teams.
Conduct regular enablement sessions on new product releases, pricing changes, competitive movements, and sales methodologies.
Create industry-specific playbooks for electrical, plumbing, heating, and PV sectors, including ICP, SPICED, Value Messaging, objection handling, and competitive positioning.
Develop, manage, and continuously optimize a structured ramp-up plan for new SDRs and AEs.
Manage the enablement tech stack, including LMS, content management, and Salesforce Content Library.
Design and operate AI and automation-based enablement workflows for just-in-time coaching, AI-generated templates, call summaries, and intelligent content search.

Requirements

Proven track record in B2B SaaS sales, either as a successful SDR/AE or in Sales Enablement/Sales Operations, ideally in the SMB or Mid-Market.
Experience in building and managing training and onboarding programs and sales playbooks from scratch or substantially enhancing existing programs.
Strong skills as a sales trainer, with the ability to structure training for effective adult learning.
Hands-on experience with AI tools for content creation, coaching, summarization, or workflow automation, and a genuine interest in AI's potential in Go-to-Market.
Experience with modern sales tools such as Salesforce, Aircall, Calendly, or PandaDoc is a plus.
Excellent stakeholder management skills combined with a data-driven mindset.
Native-level German (C2) and very good English skills.
Reside in Germany and be willing to travel occasionally to Hannover for offsites and sales kick-offs.

Skills

Sales Enablement
Sales Operations
Content Creation
Training Development
Sales Playbook Development
Onboarding Program Management
Sales Training
AI Tools
Salesforce
Aircall
Calendly
PandaDoc
Stakeholder Management
Data-Driven Analysis

Location

Germany
Hannover (occasional travel)

Work Type

Mobile Working
Flexible Hours

Experience Level

Senior

Salary/Compensations

60,000-73,000 Euro/year

Benefits

Time-flexible and location-independent mobile work
Subsidized Deutschlandticket for 29 Euro
30 vacation days (including Dec 24th & 31st)
Additional days off for marriage, moving, or birth
Volunteering Day for a social project
Jobrad (company bike program)
Sports facilities via Hansefit or EGYM Wellpass
Access to full services from mental health partner Bloom
Additional company health insurance from Allianz
Monthly professional shoulder and neck massage at the Hannover office
Annual training budget of 800 Euro for courses, books, or coaching
Regular feedback and development discussions
Clear HERO career path for internal growth
Company parties (summer and winter)
Regular team events
Annual co-workations within the EU with the HERO team

About the Company

Dedicated to the digitalization of the skilled trades industry.
Growing company.

Equal Opportunity

We explicitly encourage non-binary and trans* individuals to apply for this position.
Applicants with severe disabilities will be given preference in case of equal qualifications.