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About the Role
NEOM Wellbeing is seeking a Head of Consumer Growth to lead customer acquisition, retention, loyalty, and lifetime value strategies. This role involves setting strategy, leading a team, and partnering with eCommerce to achieve commercial targets.
Responsibilities
- Own the multi-year consumer growth strategy across acquisition, retention, reactivation, loyalty and LTV.
- Lead paid media and affiliates strategy, setting budget splits and CAC/ROAS efficiency targets.
- Own TikTok Shop operations and the organic search agency relationship.
- Lead CRM and lifecycle marketing, overseeing the CRM team to deliver personalised customer journeys.
- Own the loyalty programme, from proposition development through to roadmap, testing and ongoing optimisation.
- Own customer insight and research, turning quant and qual findings into commercial recommendations.
- Own the Consumer Growth P&L, managing budget and ROI.
- Lead and develop the team across paid media and CRM, setting priorities and quality standards.
Requirements
- 8+ years' experience in consumer growth, CRM, retention or digital marketing leadership within a consumer brand.
- Strong strategic and analytical mindset, comfortable translating data into commercial decisions.
- Extensive experience managing paid media at scale (Meta, Google, TikTok, Pinterest).
- Strong working knowledge of CRM platforms, CDPs and loyalty technology.
- A confident people leader, experienced in building and developing high performing teams.
- Experience with influencer platforms such as Tano.ai (desirable).
- Experience working across international or multi market customer strategies (desirable).
- Experience building or evolving a loyalty programme from the ground up (desirable).
- Good knowledge of privacy and data regulation, including GDPR and CCPA (desirable).
Skills
- Consumer growth
- CRM
- Retention
- Digital marketing
- Paid media
- Affiliates
- Meta
- TikTok
- TikTok Shop
- Organic search
- Lifecycle marketing
- Email marketing
- SMS marketing
- Push marketing
- Direct mail marketing
- Loyalty programmes
- Customer insight
- Customer research
- P&L management
- ROI analysis
- Klaviyo
- Dotdigital
- Bloomreach
- Salesforce Marketing Cloud
- CDPs
- Loyalty technology
- Stakeholder management
- Tano.ai
- GDPR
- CCPA
Location
- London
Work Type
- Full-time
Experience Level
- 8+ years
Education Level
- Degree level education or an equivalent professional qualification (desirable)
Benefits
- 25 days holiday plus bank holidays
- Time off on your birthday
- Time off to recharge and reset
- A free NEOM product each month plus staff discount
- Cash back plans, outpatient cover, GP consultations, therapies, and Mental Health Support
- Time off for you to volunteer plus support for any personal fundraising efforts
About the Company
- NEOM Wellbeing is on a mission to supercharge the wellbeing of our communities and our planet with 100% natural fragrances.
- Recognised by The Sunday Times as one of the Best Places to Work two years running.
- A B Corp certified business.
Equal Opportunity
- We believe the best teams reflect the world around them.
- We're committed to building an inclusive workplace where everyone belongs.
- We welcome applications from people of all backgrounds, identities, and experiences.
- NEOM Wellbeing is an equal opportunities employer.